Successful Email Marketing training course
Overview
Email marketing works! There are several reasons for this: It’s a cheaper form of communication (far more cost effective than printed direct mail or printed newsletters), you can deliver your message directly to somebody’s Inbox so they don’t have to go anywhere else and you can measure the results.
We examine this powerful communication medium and discuss in more depth how to make it work for you, the best techniques to adopt and conversion tips. You’ll also discover the dos and don’ts of various email marketing methods and how to create great content that will get your customers wanting more. This is suitable for all.
What will I learn?
• The benefits and costs
• Email marketing software
• Content – what to include and what not
• Testing and improvement
• When to send
• Auto-responding
• Managing and segmenting lists
• Data protection and permission
How will I benefit?
• Improved targeting so you make sure your email messages get to the right people
• Knowing how to create good subject lines, articles and content that compel recipients to open your emails
• Better open rates and conversion rates as you learn how to make people take action when they receive your email newsletter
• Making better use of the statistical data provided by your email software
• Knowing when to use email marketing and when not to.
How much does it cost?
Our Email Marketing training course is £125 plus VAT per delegate.
Bespoke in-house or company-tailored training is available, please ask for details.
Book any two training courses – 10% discount*
Book three or more courses – 15% discount*
For group booking discounts please ask for details. One-to-one or in-house training can also be arranged to cater for your individual company needs, please ask for details. Full training notes (and refreshments for 42 Tyndall Court training) included.
*Bookings must be made at the same time
How do I book a place?
To book your place on our Email Marketing course please call 01733 371363 or email angie@mediamatters-pr.co.uk