Pay Per Click Advertising (PPC)
Many companies are moving away from the traditional method of print advertising and looking for new ways to generate business leads. One of the most popular is online advertising through Pay Per Click.
This advertising is usually seen on the right-hand-side of search results in Google or in the top-left in a yellow bar. It can be a great way to gain exposure for your company, especially if you are finding it difficult to rank in search results for industry-specific keywords.
Pay Per Click advertising is very different to Search Engine Optimisation in that it’s immediate. Therefore, you could have your website listed on the first page of Google for popular key-phrases in a matter of seconds! What’s more, each click can cost as little as 4p making it a very cost-effective way of advertising.
Our Pay Per Click process involves the following:
• Researching keywords people might use to find your website.
• Analysing potential traffic you could gain from these keywords.
• Analysing the competition for these keywords.
• Finding keywords that have a good amount of searches per month, but low competition and low cost per click.
• Writing your Pay Per Click adverts and linking them in with your keywords in order to get the best click-through rates and quality scores.
• Analysing the stats on a daily basis to ensure that your campaigns are working as effectively as possible for you.
Media Matters will work with you to establish your daily budget and campaign settings in a way that will improve your click-through rates. Every campaign is different so we research the best marketing angle to adopt so you get the most out of your money.
Remember that Pay Per Click advertising is targeted and measurable, so you can see exactly where your money is going and how effective it is. As part of our service, Media Matters can also provide weekly or monthly reports showing you which keywords / ads are working along with recommendations for improvement.
For more information or to start your Pay Per Click campaign today please call 01733 371363 or email rob@mediamatters-pr.co.uk.