Online Marketing in Peterborough, Cambridgeshire
The Internet has opened up a whole new way of communicating your message and your brand. We have a team of experts who can advise on the most relevant and cost-effective form of online marketing for you.
Blogging – or put simply, regularly updated online diaries. This is one of the many ways of raising your individual or business profile and many companies are finding they can double their website traffic through a blog. It gives you the opportunity to talk in a less informal way to an audience about a product or service – engaging them in an online conversation and encouraging them to comment, respond and start to build a link with you and your business.
Email newsletters – allowing the very latest information and news about you and your business to land in your chosen recipient’s inbox in a branded and stylised format. We can provide statistics to show who has (or has not) opened the document and clicked on the links.
Internet advertising (a.k.a. Pay Per Click), enabling you to focus on a particular marketing campaign, as well as driving relevant traffic to your website. We write targeted ad copy and measure and monitor its effectiveness on a daily basis on your behalf.
Content Management (CMS): Despite the best of intentions, many companies find that they don’t have time to update their website and it quickly becomes out-of-date. Media Matters can help by updating all areas of your website by adding new products and refreshing content. Frequent updates can mean the difference between ranking well in Google or not at all!
Copywriting for websites: Copy needs to reflect your business in a clean, concise and customer-friendly way. It also needs a slightly different approach from traditional text in order to boost you up the Google rankings. Striking a balance between writing for search engines and for website visitors is crucial. Media Matters has vast experience in this field.
Setting up a Twitter page: Twitter has become a very important social networking tool over the past year and many companies are using it to post their latest news before it even gets to the local media! People can follow your posts and are immediately alerted when you update your page. Twitter can be a great way to keep your company at the forefront of people’s minds and experts are predicting that it will become the next-big-thing having already grown 1,382 percent in the last year.
Media Matters can work with you to set up a Twitter account and advise how it can fit into your overall PR and marketing strategy.
Setting up a business Facebook page: Facebook has been adopted by businesses on a local and national level to engage their visitors in a completely different manner. The information provided can be more informal and many companies use it to post details of all their latest offers.
Having a business Facebook page can increase your exposure. Whenever someone joins your group it will be posted on their wall for all their connections to see. Facebook pages are also ranked by Google and so provide another way for visitors to find you.
Media Matters can create a Facebook page for your business and advise you on the most effective ways to market it. We can also manage it for you on a weekly or monthly basis in order to maximise its potential.
Setting up a LinkedIn page: LinkedIn is a business-to-business social networking site which has become hugely popular over the last couple of years. It is very different to Facebook in that your page is similar to an online CV detailing what you do and what you can offer. Many businesses look for services through LinkedIn so it’s important that you are ‘connected’ to as many people as possible to ensure that you are the first name that springs to mind.
Media Matters can set up a LinkedIn page for you as well as providing in-depth training sessions detailing how to use it and how to get the most out of it as part of your marketing campaign.
Website design and management: Website management is a highly successful part of the Media Matters business. If you are looking for a fresh look to your website, we are able to work with our web partners to design, build or even update your existing site. During this process, we can also optimise your website using SEO to make sure that you are found under a wide range of search criteria in Google results.
For a website to work efficiently and bring your business the best results, it needs to be built and designed effectively. It is vital there is a balance of good build and relevant marketing imagery and words to ensure your site maximises its potential for you.