Training workshops
ABOVE VIDEO: A recent training session on 'Twitter and Facebook for Business'
Media Matters runs a varied programme of local-based training, designed to meet the needs of individuals in business as well as group sessions tailored to specific company requirements.
Currently available on an individual delegate or company basis are:
Blogging for Business (27th September 2010, 2-5pm) - Why should you blog? Why the content matters; examples of good and bad blogs; which software to use; hints for writing and how to optimise. This session explains how blogs can really work for business, and are a great marketing tool to raise the profile of your area of expertise. We also examine case studies, statistical information relating to your target audiences and how often you should publish.
How to use LinkedIn (18th October 2010, 2-5pm) - Why you should have a LinkedIn account if you’re in business, all aspects including connections, joining groups, questions and answers and having a plan. We spend some time looking at alternative networking methods, and how your profile can help you to win business, find partnerships and suppliers.
Search Engine Optimisation (22nd November 2010, 2-5pm) - The essentials for your website, linking strategies and social media's importance for SEO. This session includes tips on how to research the best keywords to use, gain the right type of links and the importance of optimised content if you want a better chance of getting your website on the first page of search results.
Internet Marketing - An Overview (24th January 2011, 2-5pm): Understanding the key components of Internet marketing, why businesses should have an Internet marketing plan and how to put it into practice. This session includes a good grounding on all the essential elements - blogging, email marketing, the main social networks including LinkedIn, Facebook and Twitter.
Successful email marketing (7th March 2011, 2-5pm) - Why it's different from blogging; best content; segmenting customer lists; how often should you send and when. You’ll discover the dos and don’ts of various email marketing methods and how to create great content that will get your customers wanting more. How to measure the results of email marketing campaigns and auto-responding are also discussed.
Twitter and Facebook for business - Using these popular social networks to raise your business profile, creating a strategy; how often to update; setting up accounts and pages; and attracting followers and fans. You’ll also learn how to measure the results of your social networking activity, customise pages and market them.
Pay Per Click advertising (PPC) - How to set up PPC for Google; introduction of other PPC models; best techniques for testing, analysing statistics and writing "call to action" copy. We look at social media pay per click models too and discuss how to improve your chances of getting conversions. This session includes guidelines on how to use Google Analytics to measure advertising activity and plan your next campaign.
Writing for the Internet including press releases - The importance of keywords and fresh content to your website and all material posted online. We examine how your news can become global, where to post your press releases and articles and also why this is so important for search engine optimisation.
What it costs
Internet Marketing - An Overview - £120 plus VAT per delegate
All other training sessions listed above - £185 plus VAT per delegate
Bespoke in-house or company-tailored training - £1,110 for min six delegates (£80 per additional delegate)
Book two courses – 10% discount*
Book three or more courses – 15% discount*
For group booking discounts please ask for details. Tailor-made or in-house training can also be arranged to cater for your individual company needs, please ask for details. Full training notes (and refreshments for 42 Tyndall Court training) included.
*Bookings must be made at the same time
Feedback from recent candidates
"Great content, very well presented - glad I came"
"Great course, filled with lots of information. Has made me want to learn more"
"Good pace, interesting and enthusiastic. Well presented"
Who should attend
The world of communication and Internet marketing is moving at a rapid rate - our sessions provide differing ranges of learning depending upon people's level of understanding.
The right training for you
'Internet Marketing - An Overview' is a good starting point for anyone wanting an easy-to-follow grounding of Internet marketing, the tools available and an understanding of the potential impact they have on reaching a target audience.
More specific sessions drill down to the core of the essential and most popular marketing tools currently being used online. A thorough understanding of how these work, how they can be applied to business and how to maximise their use will be covered in depth.
Alternatively, in-house sales and marketing teams and individual companies may prefer training specific to their business sector or profession. We build bespoke training sessions which link directly to the goals and aspirations of an individual organisation, highlighting the key online marketing platforms, how they could be implemented, and the potential impact these could bring to this business.
How we deliver it
All of our sessions are delivered by an accredited trainer and chartered marketer and generally run for half a day - plenty of time to give delegates the essential detail they need to be able to grasp the subject but still enough time for more informal questions and answers.
Sessions take place at our training studios on the Peterborough Business Park at Lynch Wood. Or, if you would prefer, we can deliver these in the company workplace. Full training notes and refreshments (for Lynch Wood training) included.
ABOVE: The training room at Media Matters in Lynch Wood, Peterborough (click images to enlarge)
We genuinely want delegates to get as much out of these sessions as possible. The Internet has so much to offer and we want businesses to recognise and maximise the opportunities this might offer their specific organisation. For more details, including training costs for half-day sessions, please get in touch: Tel: 01733 371363. Email: info@mediamatters-pr.co.uk