Website Reporting
Many companies spend a fortune on Pay Per Click advertising without any indication as to how effective it is or what ROI they are getting. This is where a website statistics account is vital as it gives you information on which keywords are bringing you the best ROI and which ones to ditch.
It will also tell you how long people spent on your website as a result of each individual Pay Per Click ad / keyword, and how many pages they looked at.
Even if you don’t run a Pay Per Click campaign, having a website statistics account can still be extremely useful. For only £65.00 you’ll be able to see which pages on your website are working and which ones are causing people to leave. You can also track the areas of the country people are visiting from which could have an impact on how you decide to advertise in the printed media.
Media Matters are also able to set up ‘goal conversions’ for you so you can see how many people have bought a product or filled in an enquiry form. We can also block your computers IP address so that you won’t be tracked as a visitor when you use your website.
For more information or to set up your website statistics account please call 01733 371363 or email rob@mediamatters-pr.co.uk.