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Online Marketing Bootcamp Update

The next Media Matters online marketing bootcamp will be on Thursday 27th September 2012. Email angie@mediamatters-pr.co.uk to register your free place. 

"Social networking was something we had started doing but we realised we needed to take a more strategic approach. Media Matters’ friendly and informative support meant we not only learnt new techniques but we are now able to maximise the value of this fast moving communication channel for our organisation.”
 
Peterborough Environment City Trust

 

Writing for the Internet training course 

Writing for the Internet 

Overview

PR (public relations) has never been easier online with the advent of social networking and with it the ability for news to travel instantly and globally. We look at how to manage your brand online (including how to avoid the pitfalls) and the importance of keywords and fresh content to your website.

Creating value added content for your customers and website visitors should now be part of your marketing strategy. We look at why and how to do this regularly and gain real results with visitor traffic and search engine rankings.

You will also find out how your news can become global, where to post your press releases and articles and also why this is so important for search engine optimisation (SEO).

What will I learn?

This is suitable for all and the topics covered are:

• Why online PR is relevant to every business
• Submitting press releases and news online, using news distribution services, social media and article websites
• Using social media as a PR channel
• Reviews and comments
• The importance of keywords in copy and how to pick the best ones
• Copywriting hints and tips for SEO (search engine optimisation)
• How to avoid pitfalls and manage your online PR
• Measuring your brand and content online

How will I benefit?

Following this training course, you will be able to:

• Design and develop effective content for different types of audience
• Understand the importance of communicating globally as well as locally with your PR activity
• Use keywords in your press releases and web page content
• Integrate social media as a PR channel for your communications
• Deal with interaction on the form of comments and discussions when you start to share your content
• Track your brand online

How much does it cost?

Writing for the Internet 2Our Writing for the Internet training course is £125 plus VAT per delegate. 
Bespoke in-house or company-tailored training is available, please ask for details.

Book any two training courses – 10% discount*
Book three or more courses – 15% discount*

For group booking discounts please ask for details. One-to-one or in-house training can also be arranged to cater for your individual company needs, please ask for details. Full training notes (and refreshments for 42 Tyndall Court training) included.

*Bookings must be made at the same time

How do I book a place?

To book your place on our Writing for the Internet training course please call 01733 371363 or email angie@mediamatters-pr.co.uk

 

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