Make sure you’re on the first page
Search advertising is still one of the most effective ways to ensure that your website appears on the first page of search results. Ideally, SEO will also be part of your marketing strategy, providing the maximum opportunity to be seen on the top, left and right hand sides of the results pages.
It can also be a great way to gain exposure for your company, especially if you are finding it difficult to rank in search results for industry-specific keywords.
Pay Per Click (PPC) advertising, unlike SEO, provides the opportunity to appear immediately on the first page for your selected search terms. With Google Adwords for example, your website could be listed on the first page of Google for popular key-phrases in a matter of seconds.
Certified Google Partners
Media Matters is a certified Google partner agency, which means that we always follow Google best practice guidelines for the management of Google Adwords campaigns, including Google Display advertising.
For maximum impact a mix of search advertising platforms is required. We also provide Bing Ads management and often achieve excellent results with a combined search engine approach. Depending on your target audience, we may recommend this.
The benefits of search advertising with Media Matters
Online advertising requires a significant amount of knowledge and a regular time commitment to keep up to date with current trends and effective techniques. Outsourcing your search advertising activity will guarantee the following benefits:
- Our trained experts work with you to establish daily budget and campaign settings in a way that will improve your click-through rates and conversions. Every campaign is different so we research the best marketing angle to adopt to make sure you get the most out of your money.
- Pay Per Click advertising is targeted and measurable and as part of the service you’ll receive a regular report showing you which keywords / ads are working along with recommendations for improvement.