Maximise your reach with online PR
Like its ageing older relation, traditional PR, online PR is still all about original and useful content. And if it’s unique, better still.
You know by now that using the Internet to reach out to your audience not only boosts your awareness, it also does wonders to help your ranking position and get you found through search.
We use a range of techniques to ensure your brand, and the key words associated with it, are found in all the best authority places online and work hard to maximise your online PR objectives.
Content is most definitely king!
At the crux of all activity is good quality content. It is our job to find an eye-catching angle, create news interest, or work up a gem of a hook to get your company searched for online.
Our copywriters and journalists have bags of experience of traditional and online PR. They not only write great content, they know exactly where and how to get it placed, using best practice techniques, to give you maximum return.
Choosing the best tool for the job
Methods will differ for every client but could include…
- back linking exercises
- social media campaigns
- SEO-based strategies
- blogger networking
- and the list goes on…
It’s crucial we find the best communication channels to achieve the best outcomes for you.
We use one of the PR industry’s best performing media databases to ensure we have access to the very latest online journalists plus information on top authority bloggers and best performing channels. All of this on top of our own organic network of media contacts built up over our years working in the industry.
While traditional PR still has to rely on cuttings for measurement, online PR wins hands down when it comes to accountability. Every piece of content distributed and pitched can be tracked which makes it perfect PR for return on investment.