Is your website visible in search?
Simply having a nice looking website isn’t enough. If people can’t find your site in Google using a wide range of key-phrases it obviously isn’t working to its full potential.
When you consider that most people don’t look beyond the first page of search results, it’s vital that your website is as search engine friendly as possible.
Search engine optimisation (SEO) addresses a number of areas, some technical website settings and content on-site and other off-site activity such as high quality links and social media. It’s essential for the search engines that your website has relevant, optimised content for the search terms that relate to your business.
Popularity is now also defined by how good the content on your website is, which Google and the other search engines will know by how many and what type of other websites link to it.
SEO is one of those disciplines that we think we understand, but the truth is it’s a fast changing area of online marketing that most of us don’t have time to keep on top of.
That’s why outsourcing it to experts is usually a better approach – you can rely on us to keep up to date with the latest techniques and search algorithm changes, while you get on with what you do best.
We provide SEO packages to suit different objectives and different budgets.
Search advertising often complements SEO activity. We are a Google Adwords certified partner, and can deliver this as part of an integrated search marketing programme.
What do we mean by good content?
Your website visitor is looking for information, advice, expertise, insight into the areas that you specialise in. This can take the form of:
- Articles, white papers, guides
- Podcasts, videos, blogs and tips
- Case studies and infographics
In short, value added content that makes your website more useful to them than your competitors. Our team of PR experts, copywriters and online marketing specialists know just what this means and will provide not only recommendations but well-written unique subject matter too.
You can find more information on creating content for your website in our content marketing section and more about our SEO packages here.