Getting the most from your social media
Social media for business requires a completely different approach compared to how we use social networks in our leisure time. The instant nature of posting and sharing across any social media platform presents us with opportunities to demonstrate how transparent and accessible we are which is good. But it works both ways, from a grammatical slip to the wrong tone it’s so easy to damage a brand and escalate an issue that should be dealt with offline.
Media Matters has a team of PR experts who manage social media for our clients and that means that upholding your brand values is second nature, alongside a pro-active approach to engagement. Our extensive media database also gives us access to key influencers in your sector and if we’re managing social media as part of an integrated marketing campaign, we will manage social activity to meet campaign objectives, extending reach and engaging with your target audience.
Outsourcing your social media to Media Matters
We can tailor a package to suit you either as part of an integrated marketing service or included in PR support, even on its own. Our social media management service includes:
- Quarterly content planning
- Posting, scheduling and responding to questions
- Sourcing, following and engaging with influencers according to objectives
- Crisis management
- Monthly meeting and report
Often to meet campaign objectives we will advise you to advertise on social media, where we know we can guarantee further reach or engagement with this method. Find out more about social media advertising.