More than just a website
Where’s the first place a prospective customer will go to either find the product or service that they’re looking for, or to check out your business? If they don’t know you they’ll use a search engine to source options and if they are already aware of you they’ll look for your website.
Your website is your shop window and the landing destination for all marketing activity, including off-line promotion. It is also your sales funnel for inbound marketing – the best place to capture data and convert visitors to an initial enquiry.
This means it is your most important marketing channel.
Media Matters will design and build your website, but not before we’ve sat down with you to determine website objectives, branding guidelines and the functionality that you would like. We don’t build template websites, every development is from scratch and unique to your business – and designed from a marketing perspective first.
Why work with Media Matters to build your website?
We provide a complete range of website options, from information sites through to database and CRM driven solutions and e-commerce transactional builds. As we are a full service digital agency, we automatically begin with an integrated approach, asking questions such as:
- What do you want visitors to do when they land on the website?
- Does it need to integrate with your CRM?
- What data do you want you capture?
- What are your search objectives, keywords and ongoing requirements?
All of our websites have CMS (content management system) included and we can provide full training on how to update the site if you take it on or we can do it for you.
For most businesses it’s not enough to just have a website – you need to be visible in search to be found. We also have SEO specialists in the team that will continue to optimise your website once it has launched and meet ongoing ranking and traffic objectives as part of your marketing strategy.