Social Networking for Business training course

Overview
Everybody’s doing it, but how do you make these social networks work for business? Facebook and Twitter can work for “business-to-business” target audiences as well as “business-to-consumer” and this course covers marketing to both.
You will learn the practical aspects of setting up accounts through to social networking etiquette. We also examine how to get the most out of Twitter and Facebook as marketing channels and why you should think about having a social media strategy.
You will find out how often to update, get tips on attracting followers and fans and how to measure the results of your social networking activity. This is suitable if you haven’t yet started using Facebook or Twitter, but also if you’ve already set up accounts but would benefit from guidance on what to do next and how.
What will I learn?
• Definition of social networking
• Why Facebook and Twitter are good for business
• Setting up accounts – best practice
• Customising pages
• Setting objectives
• Advertising on Facebook and Twitter
• RSS Feeds
• Case studies
• Measurement and evaluation
How will I benefit?
You will understand the practicalities of managing accounts on Facebook and Twitter and also be able to:
• Communicate in a more informal, yet professional style with your target audience
• Start to get real feedback from your followers and fans using this channel
• Track what others are saying about you and your business on Twitter and Facebook which gives you an opportunity to respond
• Project your business as up-to-date with modern methods of communication
How much does it cost?
Our Twitter and Facebook training course is £125 plus VAT per delegate.
Bespoke in-house or company-tailored training is available, please ask for details.
Book any two training courses – 10% discount*
Book three or more courses – 15% discount*
For group booking discounts please ask for details. One-to-one or in-house training can also be arranged to cater for your individual company needs, please ask for details.
Full training notes (and refreshments for the 42 Tyndall Court training) is included.
*Bookings must be made at the same time
How do I book a place?
To book your place on our Twitter and Facebook course please call 01733 371363 or email angie@mediamatters-pr.co.uk
[ back to top ]








