Marketing in Peterborough, Cambridgeshire
While we pride ourselves on the ‘traditional’ approach to PR and marketing, the electronic world has opened up a whole new way of communicating your message.
We have a team of experts who are able to advise on the best form of e-marketing – which creates an instant impact on an audience, either by appearing in their email ‘inbox’ or driving them to your website.
On taking a brief, Media Matters will carry out market research – putting together a strategy which best reflects your needs, and develop a targeted PR and/or advertising campaign – either through the media or the Internet.
Online, we can offer:
- Blogging – or put simply, regularly updated online diaries – are one of the many ways of raising your individual or business profile. This gives the author the opportunity to talk in a less informal way to an audience about a product – engaging them in an online conversation and keeping regular contact. Recent research has shown that many small businesses have doubled their website traffic through a blog.
- E-invitations or e-newsletters, giving the recipient instant access to the information. These can give you a quick turnaround – with statistics enabling you to see who has (or has not) opened the email and clicked on the links.
- Pay Per Click advertising, which is targeted and measurable, so you can see just who is clicking on your site. A more direct approach (as opposed to print advertising), it gives you the chance to focus on a particular marketing campaign, and an opportunity to shift the emphasis of your regular advertising.
- Content management. Despite the best of intentions, many companies find that they don’t have time to update their website and it quickly becomes out-of-date. Media Matters can help by updating all areas of your website by adding new products and refreshing content. Frequent updates can mean the difference between ranking well in Google or not at all!
- Writing website copy. Following that initial contact with a potential new client, the first thing they will probably do is visit your website. The copy needs to reflect your business in a clean, concise and above all, customer-friendly way. Website copy often needs a slightly different approach to traditional text in order to be found correctly by Google.