Integrated PR and SEO boost traffic after a Google penalty
Together, PR and SEO can have a powerful effect on how a brand positions itself online. Integrating the two to achieve great engagement, drive traffic and generate links is essential
What do you do when your email marketing becomes ineffective?
What do you do when your email marketing becomes ineffective? Do something about it, of course. Better still, you should be working on your email marketing all the time, continually monitoring
Content marketing in practice
PR is traditionally defined by press coverage and column inches secured. This is still important but other forms of content will work equally, if not better, to raise profile and
Achieving record growth through intelligent marketing
Our approach When our national B2B client approached us they had little to no marketing strategy in place. They wanted to coordinate their marketing, improve their branding and, as a
Integrated blogging for a B2B and B2C audience
Blogging as part of an integrated content plan When a business has two target audiences – one B2B and one B2C – it can be difficult to create a blog
Content marketing boosts B2B brand perception, PR and SEO
Why we suggested content marketing Our national B2B client came to us wanting to strengthen their brand perception and sales leads. They recognised that they needed help – they had