Pleased to meet you

Meet our team, we’re a friendly bunch with bags of enthusiasm and a collectively large number of years behind us. From social media experts to PR gurus and digital specialists, our diversity is what makes us a vibrant full-service agency, able to draw on the right mix, tailored for your business each time. But don’t take our word for it, our door is always open with the kettle on for a chat before you commit to working with us. Find out more about each of us below.

Peter Corder

Managing Director

Peter launched Media Matters in 1994. He previously worked as a journalist before occupying a series of senior editorial management roles with regional newspaper groups.

Over the years he has spearheaded endless PR campaigns, organised royal visits, embraced the emergence of digital communications and marketing and seen many of Media Matters’ clients grow into major businesses.

Peter continues to provide hands-on advice to clients, and loves nothing more than the opportunity to be part of creative brainstorming sessions to come up with new ideas to achieve client objectives.

Away from work he loves face to face encounters with wildlife in Africa, travelling of all description and loves skiing, cricket, football and most sports.

Dawn Strange

Accounts Director

On top of bacon buttie Fridays and Cetti’s Barbara Windsor impressions, Dawn loves the Media Matters team spirit and our combined energy and enthusiasm to always do the best for clients.

An experienced journalist and PR professional, Dawn joined Media Matters when the business was just six months young. In that time the industry has transformed, in Dawn’s own words: “How many professions change as much and as radically as communications? When I started my career I had a typewriter, a landline, a fax machine and a post box – and I’m not that old – honest!”

Overseeing the team and leading key accounts, Dawn is also your first point of contact for all things PR. In her spare time, Dawn is on a never-ending project to do up her cottage with husband Ian and enjoys walking the dog (a seven-year-old rescue Collie and we’re pretty sure Crash walks Dawn not the other way round!).

Laura McGill

Head of Digital

Laura is our digital guru – she loves the opportunity to be both creative and analytical, digging into clients’ analytics and developing insights to help creatively solve problems and fuel successful marketing campaigns.

She is Google Certified and eats, sleeps and breathes the latest developments in digital marketing. She’s passionate about it – and that is great news for all our clients.

She says she loves working with supportive and friendly colleagues at Media Matters. She describes herself as being tenacious, forthright and loves puppies and kittens! Away from work, she is busy renovating her home with partner Stef.

Louise Barrett

Head of Content

An English graduate from the University of Exeter, Louise has worked for PR agencies in London and Leeds, with in-house marketing roles at Merlin Entertainments and

Loving the challenge that comes with spanning both digital and more traditional marketing channels, Louise has a CAM Diploma in Marketing Communications and is an Associate of the CIM.

An avid ice hockey and football fan, Louise spends many of her weekends supporting her teal and green teams. In the off-season, you’ll find her shaking off those match day nerves with yoga and outdoor bootcamp classes!

Cetti Long

Account Manager

Joining Media Matters in 1997, as a qualified journalist, Cetti’s skills as a writer make her a highly versatile member of the team.

During her career in PR and journalism, Cetti has met and interviewed many faces from both stage and screen – with rugby legend Kyran Bracken and Aussie celeb Peter Andre topping the list.

Fantastic at telling a story, and with a few to tell of her own, a highlight of Cetti’s career was a visit to Croatia in the mid-90s, just after the war; finding it very humbling turning the words of people she met into stories relevant to the newspaper she was working on at the time.

When she’s not singing (at full volume) in her car, Cetti is busy making friends and family laugh with her brilliant impressions – ‘in Italiano’ or English – and loves going to the theatre and eating out.

Danny Morgan

Account Manager

With a background in animal health marketing and journalism, targeting vets and farmers, Danny has plenty of experience of reaching an audience that is time poor.

This has led to a passion for developing and delivering effective PR and marketing campaigns that target the correct audience for his clients.

Prior to joining Media Matters, Danny worked as an Account Manager at leading health marketing agency Pegasus in Brighton, creating and managing integrated campaigns for numerous clients in the animal health industry.

In his spare time, he can be playing football, hanging perilously off a wall when bouldering (indoors!) or as part of local band Flashback Photograph.

Lauren Shepperson

Account Manager

When she was little Lauren was convinced she would grow up to be a comedian – but she’s settled for bringing bags of humour to the Media Matters team instead!

A meticulous planner, Lauren is well placed as Account Manager for MM clients with busy PR schedules, bringing to light her love for events and project management.

With previous in-house roles at Argos, Sainsburys and John Lewis, Lauren offers a wealth of knowledge in everything PR from crisis management to proactive communications.

Professional highlights have included interviewing Lady Gaga and Paul Hollywood (separately, not together…!) and working behind the scenes of a John Lewis Christmas ad. Outside of work, Lauren loves walking her cocker spaniel Wilbur but isn’t afraid to pick up the pace being a keen marathon runner.

Vikky Littlewood

Account Manager

As a chartered marketer and a keen baker, Vikky is the perfect addition to the Media Matters team - offering both marketing expertise and even more tasty baked goods for the annual MM Bake Off.

Vikky loves to share creativity and ideas, whilst also enjoying the rewards of seeing a carefully constructed plan offer real results for clients. Having studied for her Post Graduate Diploma in Marketing, Vikky’s wide range of knowledge from strategy through to delivery proves invaluable to Media Matters’ clients.

For Vikky, the support we offer each other as a team is key - helping us to always work together for the good of our clients.

Described as funny, loyal and kind, we really cannot disagree with that. In her spare time, Vikky is another proud MM dog owner and enjoys country walks with her spaniel, Murphy - we’ll be starting a dog walking club before you know it!

Ben Joy

Digital Marketing Executive

Keeping up with the ever changing landscape of Google is not only all part of the job for Ben but the bit he enjoys most. Always keen to analyse and dig deep into data to reveal trends and insights, Ben is Google certified and has worked in marketing both agency side and in-house since graduating from the University of Kent in 2012.

Being a part of the close-knit Media Matters team, Ben adds plenty of fun to the office and works with our head of digital, Laura, to manage everything digital marketing for our clients.

When he’s not delving into website analytics, Ben will be found playing bass for a local band - although we’re pretty sure, with the musical talent we now have in the office, we could form a Media Matters band by now!

Kate Appelt

Marketing Executive

Our marketing and media buying expert, Kate isn’t afraid of a challenge and finds nothing more pleasing than negotiating a great deal for a client – and seeing that advert convert into quality leads.

For Kate, marketing is all about problem solving. A CIM member and studying towards a CAM Diploma in Marketing Communications, Kate is always bringing fresh and imaginative ideas to the table that really bring results.

Dedicated, organised and always making us laugh with her dry sense of humour, Kate spends her spare time counting down to her next holiday on the slopes – and keeping up with her rehomed greyhound, Rocky.

Alix Horspool

Marketing Assistant

Supporting the Media Matters team across the board, Alix keeps everything running to schedule, from events to advertising, content to email marketing. Working closely with Kate, Alix loves seeing how people interact with our final campaigns.

Having previously worked providing marketing for businesses in the Peterborough area, Alix joined the Media Matters team at the start of 2018 and has even overtaken Louise as the office’s resident ‘crazy cat lady’ (Alix's words not ours!).

Painting and gardening are top of the list for Alix’s hobbies, along with cooking. We’ve heard her rock cakes are particularly worth trying - so we’re going to busy ourselves preparing the next Media Matters Bake Off as an excuse to give them a go!

Kirsty Payne

Accounts Co-ordinator

In her own words Kirsty does "numbers" and a good job too as she keeps us on the right track. CIMA qualified, Kirsty has extensive experience working across private and public sector organisations – namely at 10 Downing Street!

Loving the friendly atmosphere at Media Matters, Kirsty is also never afraid of a challenge – whether it’s a mathematical conundrum or taking part in Insane Terrain!

In her spare time, Kirsty loves heading off on holidays and days out with her husband and children.

Jill Jackson

IT Support Co-ordinator Jill Jackson

Jill’s expertise lies in the technical side of the business, in both an advisory and practical capacity.

Jill has worked for Media Matters since the company formed in 1994, and has an invaluable knowledge of all software systems, ensuring our team is always at the forefront of the latest technical developments.


We are always keen to hear from dynamic and creative recruits – please don’t hesitate to get in touch if you think you have the right attributes to join our team! Find out more