Pleased to meet you
Meet our team, we’re a friendly bunch with bags of enthusiasm and a collectively large number of years behind us. From social media experts to PR gurus and digital specialists, our diversity is what makes us a vibrant full-service agency, able to draw on the right mix, tailored for your business each time. But don’t take our word for it, our door is always open with the kettle on for a chat before you commit to working with us. Find out more about each of us below.
Dawn StrangeManaging Director
Dawn joined Media Matters when the business was just six months old. In 2018 she took over the reins as MD.
A former journalist and experienced PR professional (Dawn is a Member of the Chartered Institute of Public Relations), she has played a key role in Media Matters’ growth.
With 25 years behind it, Dawn relishes the opportunity to develop the company further while still remaining true to the core values that have earned Media Matters its excellent reputation to date.
Dawn oversees existing accounts and Media Matters’ multi-talented and multi-skilled team.
Out of work, she skis, ‘Moon Walks’ (for charity, not for fun!) and reads for Peterborough Talking Newspaper for the Blind.
Karen McNultyOperations Director
Karen joined Media Matters in 2007. She is an accredited trainer and Chartered Marketer (with the CIM) and has worked in the sector for over 20 years. She is passionate about technology and loves to keep up with new innovations and trends around Digital Transformation, digital marketing and cloud computing. A strategic, dynamic and innovative senior digital marketer, Karen has a rich and varied portfolio of experience in a variety of disciplines, industries and verticals.
Karen actually left us to pursue her interest in IT for a two year spell but couldn’t keep away! She has returned full of beans to raise the profile of digital and cloud marketing opportunities for business. Her role as operations director covers all things “techie" both in house and with on-boarding clients.
Kirsty PayneFinance Director
Kirsty has extensive experience in finance, working across both public and private sector organisations.
Her career path has included a spell at one of the UK’s most famous addresses - 10 Downing Street!
CIMA qualified, Kirsty swaps numbers in the week for a weekend of exercise – she is sport junkie and goes ape for some Insane Terrain or a mud run!!
Louise BarrettHead of Accounts
An English graduate from the University of Exeter, Louise has worked for PR agencies in London and Leeds, with in-house marketing roles at Merlin Entertainments and Care.com.
Loving the challenge that comes with spanning both digital and more traditional marketing channels, Louise has a CAM Diploma in Marketing Communications and is an Associate of the CIM.
An avid ice hockey and football fan, Louise spends many of her weekends supporting her teal and green teams. In the off-season, you’ll find her shaking off those match day nerves with yoga and outdoor bootcamp classes!
Marta SikorskaHead of Accounts
With a degree in Political Science from the University of Gdansk, Marta has over ten years’ experience in creating and delivering customer-centric and revenue-driven digital strategies at brand and agency level.
Marta adopts a joined-up approach to her work, integrating all marketing channels - utilising content marketing, SEO, PPC, social media and email marketing communication - for Media Matters’ clients.
When she’s not in the office you can find Marta outdoors – on regular adventures with her three rescue dogs.
Danny MorganSenior Account Manager
With a background in animal health marketing and journalism, targeting vets and farmers, Danny has plenty of experience of reaching an audience that is time poor.
This has led to a passion for developing and delivering effective PR and marketing campaigns that target the correct audience for his clients.
Prior to joining Media Matters, Danny worked as an Account Manager at leading health marketing agency Pegasus in Brighton, creating and managing integrated campaigns for numerous clients in the animal health industry.
In his spare time, he can be playing football, hanging perilously off a wall when bouldering (indoors!) or as part of local band Flashback Photograph.
Vikky LittlewoodAccount Manager
As a chartered marketer and a keen baker, Vikky is the perfect addition to the Media Matters team - offering both marketing expertise and even more tasty baked goods for the annual MM Bake Off.
Vikky loves to share creativity and ideas, whilst also enjoying the rewards of seeing a carefully constructed plan offer real results for clients. Having studied for her Post Graduate Diploma in Marketing, Vikky’s wide range of knowledge from strategy through to delivery proves invaluable to Media Matters’ clients.
For Vikky, the support we offer each other as a team is key - helping us to always work together for the good of our clients.
Described as funny, loyal and kind, we really cannot disagree with that. In her spare time, Vikky is another proud MM dog owner and enjoys country walks with her spaniel, Murphy - we’ll be starting a dog walking club before you know it!
Kate AppeltMarketing Services Manager
Our marketing and media buying expert, Kate isn’t afraid of a challenge and finds nothing more pleasing than negotiating a great deal for a client – and seeing that advert convert into quality leads.
For Kate, marketing is all about problem solving. A CIM member with a CAM Diploma in Marketing Communications, Kate is always bringing fresh and imaginative ideas to the table that really bring results.
Dedicated, organised and always making us laugh with her dry sense of humour, Kate spends her spare time counting down to her next holiday on the slopes – and keeping up with her rehomed greyhound, Rocky.
Amy BullCreative Content Manager
Content marketing virtuoso, Amy, revels in taking on a campaign, crafting content and seeing that content secure top tier placements. Having written for a number of high end publications on a wide variety of subjects, Amy has particularly enjoyed working with Fintech brands. Although perhaps one of her biggest accomplishments was writing about a bizarre quantum physics theory around the ‘superposition of USBs’ - it’s safe to say no content brief is too tricky!
Joking to one side, two real career highlights for Amy were receiving a comment from Ryan Patel on one of her blogs and taking on a client in a challenging sector, to then achieve for them fantastic placements that fully exceeded expectations.
Working at Media Matters, Amy loves being able to tap into the expertise of the whole team, drawing on our knowledge and experience from every angle and area of marketing.
Always making us laugh with stories from her sassy five year old, Amy also brings tonnes of passion and creativity to the Media Matters team. Outside of work, Amy loves to be active outside and travelling.
Chris EggettSEO Manager
Chris has a background in SEO, content marketing, and digital project management.
Having a broad range of experience, Chris is happy to get stuck into many issues and enjoys carefully teasing out the answer.
His extensive experience in technical SEO means Chris is well placed to advise on information architecture, site structure and metadata.
Like any true SEO expert, he is continually researching changes to the way that we search, staying up to date with latest behaviours to help our clients gain more organic traffic.
Outside of work, Chris is a long-distance runner and enjoys cycle touring. He is an occasionally published fiction writer and runs a weekly literary newsletter.
Cetti LongPR Manager
Joining Media Matters in 1997, as a qualified journalist, Cetti’s skills as a writer make her a highly versatile member of the team.
During her career in PR and journalism, Cetti has met and interviewed many faces from both stage and screen – with rugby legend Kyran Bracken and Aussie celeb Peter Andre topping the list.
Fantastic at telling a story, and with a few to tell of her own, a highlight of Cetti’s career was a visit to Croatia in the mid-90s, just after the war; finding it very humbling turning the words of people she met into stories relevant to the newspaper she was working on at the time.
When she’s not singing (at full volume) in her car, Cetti is busy making friends and family laugh with her brilliant impressions – ‘in Italiano’ or English – and loves going to the theatre and eating out.
Ben JoySenior Digital Marketing Executive
Keeping up with the ever changing landscape of Google is not only all part of the job for Ben but the bit he enjoys most. Always keen to analyse and dig deep into data to reveal trends and insights, Ben is Google certified and has worked in marketing both agency side and in-house since graduating from the University of Kent in 2012.
Being a part of the close-knit Media Matters team, Ben adds plenty of fun to the office and works with our head of digital, Laura, to manage everything digital marketing for our clients.
When he’s not delving into website analytics, Ben will be found playing bass for a local band - although we’re pretty sure, with the musical talent we now have in the office, we could form a Media Matters band by now!
Alix HorspoolDigital Marketing Executive
Working as part of our digital marketing team, Alix supports clients with their content management, social media, online advertising and email marketing.
Having previously worked providing marketing for businesses in the Peterborough area, Alix joined the Media Matters team at the start of 2018 and has even overtaken Louise as the office’s resident ‘crazy cat lady’ (Alix's words not ours!).
Painting and gardening are top of the list for Alix’s hobbies, along with cooking. We’ve heard her rock cakes are particularly worth trying - so we’re going to busy ourselves preparing the next Media Matters Bake Off as an excuse to give them a go!
Charlotte RacherContent Executive
Fitting into Media Matters perfectly with her journalism degree from the University of Westminster, Charlotte enjoys creating a wide variety of content for different clients and learning about them along the way.
Charlotte is our resident anchor, having been on TV presenting Cambridge news and writing articles for a wide variety of outlets – including national newspapers. She loves learning about people, places and things, making her the right person to carry out our case study interviews with aplomb.
Confident, humorous and no stranger to making the whole office laugh she also has a serious side, watching Louis Theroux documentaries whilst wearing her fangirl t-shirt – of his face!
Selina DaleyContent Executive
Working towards her MA in Publishing, Selina brings a passion for research, writing and is already finding inspiration from Media Matters’ colourful office décor.
Previously, she has worked on LGBT+ magazine titles and preserving Harper’s Bazaar magazines on a digital project – the reward was some HB honey from their rooftop beehive. She enjoys learning something new from different campaigns and being collaborative with ideas.
Selina’s interests include metal-detecting - the muddier it is the better, as long as she has her pink wellies on, (a self-confessed shoe addict)! Channelling her inner Robin Hood, she also shoots a recurve bow.
Owen BarkerDigital Content Assistant
Owen is our digital content creative – giving our clients a unique finishing touch to their work. He thrives working with like-minded people and enjoying the results from each creative process.
What started as a hobby, has quickly become a career, after realising that he was rather good at photography, film making and graphic design. Despite being fresh from a marketing apprenticeship and our youngest team member, Owen already has award-winning photographs and has clocked up nearly one million views on photography websites.
Outside of work he enjoys socialising with friends – working on their cars together – we’ll skip the car puns though, they’re exhausting!
Karen BrownlieOffice Administrator
Karen is the glue that holds the office together, working as our office administrator – this is her first role within the world of PR/Marketing; but being so diligent and forward-thinking, you’d never tell.
She holds many mysteries when it comes to her career, and the only thing we could possibly divulge is that she holds a certificate for operating a JCB 360! Karen loves the hard-working team environment, especially the bursts of hilarity that often erupt.
Outside of work she is described by friends as an adrenaline junky, with two skydives for charity under her belt, as well as riding the fastest zip wire in the world.
We are always keen to hear from dynamic and creative recruits – please don’t hesitate to get in touch if you think you have the right attributes to join our team! Find out more