Pleased to meet you
Meet our team, we’re a friendly bunch with bags of enthusiasm and a collectively large number of years behind us. From social media experts to PR gurus and digital specialists, our diversity is what makes us a vibrant full-service agency, able to draw on the right mix, tailored for your business each time. But don’t take our word for it, our door is always open with the kettle on for a chat before you commit to working with us. Find out more about each of us below.
A former journalist, Peter founded Media Matters back in 1994, having worked for a number of newspaper publishing groups across East Anglia and the East Midlands in senior editorial roles.
He began the business from converted outbuildings next to his home near Stamford before moving to offices in Lynch Wood back in 2007 to cope with increasing client workloads.
Peter has now stepped back from the coal-face of the business but still provides support to the Media Matters’ team and to some clients.
Dawn StrangeManaging Director
Dawn joined Media Matters when the business was just six months old. In 2018 she took over the reins as MD.
A former journalist and experienced PR professional, she has played a key part in Media Matters’ growth and is keen to continue to develop the company further while still retaining the core values on which Media Matters has built its reputation.
Dawn oversees all existing accounts and Media Matters’ multi-skilled team.
Out of work she skis, ‘Moon Walks’ (for charity, not for fun!) and reads for Talking Newspaper for the Blind.
Karen McNultyOperations Director
Karen joined Media Matters in 2007. She is an accredited trainer and Chartered Marketer (with the CIM) and has worked in the sector for over 20 years. She is passionate about technology and loves to keep up with new innovations and trends around Digital Transformation, digital marketing and cloud computing. A strategic, dynamic and innovative senior digital marketer, Karen has a rich and varied portfolio of experience in a variety of disciplines, industries and verticals.
Karen actually left us to pursue her interest in IT for a two year spell but couldn’t keep away! She has returned full of beans to raise the profile of digital and cloud marketing opportunities for business. Her role as operations director covers all things “techie" both in house and with on-boarding clients.
Kirsty PayneFinance Director
Kirsty has extensive experience in finance, working across both public and private sector organisations.
Her career path has included a spell at one of the UK’s most famous addresses - 10 Downing Street!
CIMA qualified, Kirsty swaps numbers in the week for a weekend of exercise – she is sport junkie and goes ape for some Insane Terrain or a mud run!!
Laura McGillHead of Digital
Laura is our digital guru – she loves the opportunity to be both creative and analytical, digging into clients’ analytics and developing insights to help creatively solve problems and fuel successful marketing campaigns.
She is Google Certified and eats, sleeps and breathes the latest developments in digital marketing. She’s passionate about it – and that is great news for all our clients.
She says she loves working with supportive and friendly colleagues at Media Matters. She describes herself as being tenacious, forthright and loves puppies and kittens! She also possesses an incredible attention to detail.
Away from work, she is busy renovating her home with partner Stef – and perhaps not surprisingly loves gaming and socialising.
Louise BarrettHead of Content
An English graduate from the University of Exeter, Louise has worked for PR agencies in London and Leeds, with in-house marketing roles at Merlin Entertainments and Care.com.
Loving the challenge that comes with spanning both digital and more traditional marketing channels, Louise has a CAM Diploma in Marketing Communications and is an Associate of the CIM.
An avid ice hockey and football fan, Louise spends many of her weekends supporting her teal and green teams. In the off-season, you’ll find her shaking off those match day nerves with yoga and outdoor bootcamp classes!
Cetti LongAccount Manager
Joining Media Matters in 1997, as a qualified journalist, Cetti’s skills as a writer make her a highly versatile member of the team.
During her career in PR and journalism, Cetti has met and interviewed many faces from both stage and screen – with rugby legend Kyran Bracken and Aussie celeb Peter Andre topping the list.
Fantastic at telling a story, and with a few to tell of her own, a highlight of Cetti’s career was a visit to Croatia in the mid-90s, just after the war; finding it very humbling turning the words of people she met into stories relevant to the newspaper she was working on at the time.
When she’s not singing (at full volume) in her car, Cetti is busy making friends and family laugh with her brilliant impressions – ‘in Italiano’ or English – and loves going to the theatre and eating out.
Danny MorganAccount Manager
With a background in animal health marketing and journalism, targeting vets and farmers, Danny has plenty of experience of reaching an audience that is time poor.
This has led to a passion for developing and delivering effective PR and marketing campaigns that target the correct audience for his clients.
Prior to joining Media Matters, Danny worked as an Account Manager at leading health marketing agency Pegasus in Brighton, creating and managing integrated campaigns for numerous clients in the animal health industry.
In his spare time, he can be playing football, hanging perilously off a wall when bouldering (indoors!) or as part of local band Flashback Photograph.
Vikky LittlewoodAccount Manager
As a chartered marketer and a keen baker, Vikky is the perfect addition to the Media Matters team - offering both marketing expertise and even more tasty baked goods for the annual MM Bake Off.
Vikky loves to share creativity and ideas, whilst also enjoying the rewards of seeing a carefully constructed plan offer real results for clients. Having studied for her Post Graduate Diploma in Marketing, Vikky’s wide range of knowledge from strategy through to delivery proves invaluable to Media Matters’ clients.
For Vikky, the support we offer each other as a team is key - helping us to always work together for the good of our clients.
Described as funny, loyal and kind, we really cannot disagree with that. In her spare time, Vikky is another proud MM dog owner and enjoys country walks with her spaniel, Murphy - we’ll be starting a dog walking club before you know it!
Ben JoyDigital Marketing Executive
Keeping up with the ever changing landscape of Google is not only all part of the job for Ben but the bit he enjoys most. Always keen to analyse and dig deep into data to reveal trends and insights, Ben is Google certified and has worked in marketing both agency side and in-house since graduating from the University of Kent in 2012.
Being a part of the close-knit Media Matters team, Ben adds plenty of fun to the office and works with our head of digital, Laura, to manage everything digital marketing for our clients.
When he’s not delving into website analytics, Ben will be found playing bass for a local band - although we’re pretty sure, with the musical talent we now have in the office, we could form a Media Matters band by now!
Kate AppeltMarketing Executive
Our marketing and media buying expert, Kate isn’t afraid of a challenge and finds nothing more pleasing than negotiating a great deal for a client – and seeing that advert convert into quality leads.
For Kate, marketing is all about problem solving. A CIM member and studying towards a CAM Diploma in Marketing Communications, Kate is always bringing fresh and imaginative ideas to the table that really bring results.
Dedicated, organised and always making us laugh with her dry sense of humour, Kate spends her spare time counting down to her next holiday on the slopes – and keeping up with her rehomed greyhound, Rocky.
Alix HorspoolMarketing Assistant
Supporting the Media Matters team across the board, Alix keeps everything running to schedule, from events to advertising, content to email marketing. Working closely with Kate, Alix loves seeing how people interact with our final campaigns.
Having previously worked providing marketing for businesses in the Peterborough area, Alix joined the Media Matters team at the start of 2018 and has even overtaken Louise as the office’s resident ‘crazy cat lady’ (Alix's words not ours!).
Painting and gardening are top of the list for Alix’s hobbies, along with cooking. We’ve heard her rock cakes are particularly worth trying - so we’re going to busy ourselves preparing the next Media Matters Bake Off as an excuse to give them a go!
Jill JacksonIT Support Co-ordinator
Jill’s expertise lies in the technical side of the business, in both an advisory and practical capacity.
Jill has worked for Media Matters since the company formed in 1994, and has an invaluable knowledge of all software systems, ensuring our team is always at the forefront of the latest technical developments.
We are always keen to hear from dynamic and creative recruits – please don’t hesitate to get in touch if you think you have the right attributes to join our team! Find out more