Pleased to meet you

Meet our team, we’re a friendly bunch with bags of enthusiasm and a collectively large number of years behind us. From social media experts to PR gurus and digital specialists, our diversity is what makes us a vibrant full-service agency, able to draw on the right mix, tailored for your business each time. But don’t take our word for it, our door is always open with the kettle on for a chat before you commit to working with us. Find out more about each of us below.

Dawn Strange

Managing Director

Dawn joined Media Matters when the business was just six months old. In 2018 she took over the reins as MD.

A former journalist and experienced PR professional (Dawn is a Member of the Chartered Institute of Public Relations), she has played a key role in Media Matters’ growth.

With 25 years behind it, Dawn relishes the opportunity to develop the company further while still remaining true to the core values that have earned Media Matters its excellent reputation to date.

Dawn oversees existing accounts and Media Matters’ multi-talented and multi-skilled team.

Out of work, she skis, ‘Moon Walks’ (for charity, not for fun!) and reads for Peterborough Talking Newspaper for the Blind.

Karen McNulty

Operations Director

Karen joined Media Matters in 2007. She is an accredited trainer and Chartered Marketer (with the CIM) and has worked in the sector for over 20 years. She is passionate about technology and loves to keep up with new innovations and trends around Digital Transformation, digital marketing and cloud computing. A strategic, dynamic and innovative senior digital marketer, Karen has a rich and varied portfolio of experience in a variety of disciplines, industries and verticals.

Karen actually left us to pursue her interest in IT for a two year spell but couldn’t keep away! She has returned full of beans to raise the profile of digital and cloud marketing opportunities for business. Her role as operations director covers all things “techie" both in house and with on-boarding clients.

Kirsty Payne

Finance Director

Kirsty has extensive experience in finance, working across both public and private sector organisations.

Her career path has included a spell at one of the UK’s most famous addresses - 10 Downing Street!

CIMA qualified, Kirsty swaps numbers in the week for a weekend of exercise – she is sport junkie and goes ape for some Insane Terrain or a mud run!!

Louise Barrett

Senior Account Manager

An English graduate from the University of Exeter, Louise has worked for PR agencies in London and Leeds, with in-house marketing roles at Merlin Entertainments and

Loving the challenge that comes with spanning both digital and more traditional marketing channels, Louise has a CAM Diploma in Marketing Communications and is an Associate of the CIM.

An avid ice hockey and football fan, Louise spends many of her weekends supporting her teal and green teams. In the off-season, you’ll find her shaking off those match day nerves with yoga and outdoor bootcamp classes!

Becca Knight

Account Manager

CrossFit fanatic and Liverpool supporter Bec demonstrates the same determination and dedication to the office as she does to the gym.

Since graduating from Loughborough University with a degree in Communications, Bec has travelled the world and worked in a variety of industries, including fitness and exercise, technology, public sector and property, making her perfectly suited to the fast pace and breadth of clients in agency life.

Citing her favourite part of the job as being creative, Bec has a talent for bringing concepts and ideas to life through campaigns, working to achieve the objectives that are set, harnessing the MM team spirit to see projects through to completion in all disciplines.

When she’s not training in the gym or outdoors, you will find Bec snuggled up with her Old English Sheepdog, Pearl.

Amy Bull

Creative Content Manager

Content marketing virtuoso, Amy, revels in taking on a campaign, crafting content and seeing that content secure top tier placements. Having written for a number of high end publications on a wide variety of subjects, Amy has particularly enjoyed working with Fintech brands. Although perhaps one of her biggest accomplishments was writing about a bizarre quantum physics theory around the ‘superposition of USBs’ - it’s safe to say no content brief is too tricky!

Joking to one side, two real career highlights for Amy were receiving a comment from Ryan Patel on one of her blogs and taking on a client in a challenging sector, to then achieve for them fantastic placements that fully exceeded expectations.

Working at Media Matters, Amy loves being able to tap into the expertise of the whole team, drawing on our knowledge and experience from every angle and area of marketing.

Always making us laugh with stories from her sassy five year old, Amy also brings tonnes of passion and creativity to the Media Matters team. Outside of work, Amy loves to be active outside and travelling.

Cetti Long

PR Manager

Joining Media Matters in 1997, as a qualified journalist, Cetti’s skills as a writer make her a highly versatile member of the team.

During her career in PR and journalism, Cetti has met and interviewed many faces from both stage and screen – with rugby legend Kyran Bracken and Aussie celeb Peter Andre topping the list.

Fantastic at telling a story, and with a few to tell of her own, a highlight of Cetti’s career was a visit to Croatia in the mid-90s, just after the war; finding it very humbling turning the words of people she met into stories relevant to the newspaper she was working on at the time.

When she’s not singing (at full volume) in her car, Cetti is busy making friends and family laugh with her brilliant impressions – ‘in Italiano’ or English – and loves going to the theatre and eating out.

Alix Horspool

Digital Marketing Executive

Working as part of our digital marketing team, Alix supports clients with their content management, social media, online advertising and email marketing.

Having previously worked providing marketing for businesses in the Peterborough area, Alix joined the Media Matters team at the start of 2018 and has even overtaken Louise as the office’s resident ‘crazy cat lady’ (Alix's words not ours!).

Painting and gardening are top of the list for Alix’s hobbies, along with cooking. We’ve heard her rock cakes are particularly worth trying - so we’re going to busy ourselves preparing the next Media Matters Bake Off as an excuse to give them a go!

John Cammidge

PPC Manager

John has been immersed in the world of Google ads and Bing pay per click (PPC) for the past 15 years! There is nothing he doesn't know about ad character limits and what makes people click…

He is Google and Bing certified and works with businesses from strategy and set up to everyday management and optimisation of their PPC budgets and campaigns. John is always keen to get to know client ROI goals and work with them to meet and exceed them.

Data analysis is John's favourite aspect of search advertising, nothing is more satisfying than delving into the depths of PPC conversion data he says!

In his spare time he is a self-confessed fitness fanatic, avid reader and can be found humming a tune or two, as he is currently learning to play the piano.


We are always keen to hear from dynamic and creative recruits – please don’t hesitate to get in touch if you think you have the right attributes to join our team! Find out more