The world of “agency” is a bit of a mystery if you don’t use one or have never worked in one. So we got our heads together here and came up with 10 reasons that an integrated marketing agency can really add value to a in-house marketing function.
An integrated agency offers a holistic approach to marketing. They will blend together online and offline tactics, be aware of everything from top-line branding and strategy through to the implementation of PR and SEO.
At an integrated marketing agency there is no specialisation in one field. Instead experts dedicated to different fields and with a range of skills work together to provide a joined-up, and highly effective, approach to marketing.
As a result, there are a huge number of benefits for brands that work with an integrated marketing agency. Below, we’ve listed our top ten:
- Experts in their field
Each professional working at a marketing agency will be an expert in their field. Whether they specialise in SEO, media buying or PR, they will have the skills, knowledge and training to provide an exceptional service and outstanding results.
- Varying levels of expertise
Brands receive insight and direction from senior management, with extensive experience and knowledge, alongside the tactical input from others who have expertise in different areas. Teamwork is critical to successful marketing campaigns, as everything from strategic thinking to project coordination is required. An agency will ensure budgets are wisely spent with the tasks
- A cutting edge approach
Integrated marketing agencies must always stay ahead of the industry. They must be ready to offer best practice advice, implement new techniques and be in the know about upcoming changes.
That means it’s within an agency’s best interest to invest in attending industry events, stay up to date with the latest news and continually train staff. You can imagine how important this is when Google makes algorithm updates, if there are changes to direct marketing laws or a new social media platform takes your target audience by storm.
The results are an engaged team, passionate about what they do and always aware of the latest developments in marketing.
- Access to the very best tools
One of the often unsung benefits of an integrated marketing agency is that your marketing will benefit from a wide range of tools at a discounted cost. All the tools that your marketing requires will be selected by experts and the cost of their use distributed amongst clients. That means you’ll be getting the best tools, at a lower rate than if you bought them in-house, for example:
– SEO software
– media databases
– social media management platforms
When you have a new product launch, a campaign you want to give an extra push or the need to decrease activity for a period, a marketing agency will be able to adapt to the changes you require and quickly. Because there is a team of experts working on your marketing there is flexibility in the support you receive and the type of support you require too.
For an agency to be efficient, they have to be punctual. Agency professionals have to meet client deadlines and have excellent project management skills. As a result, time management is a priority and, with the right agency, work will be of an excellent standard and delivered on time.
- Added depth and breadth to marketing campaigns
The team at an integrated marketing agency will need to have knowledge of all areas of marketing – giving them the ability to work together on campaigns, projects and accounts. PR teams will work with SEO, whilst digital marketing experts will advise on social media advertising and website specialists will coordinate closely with copywriters to make sure websites convey the right messages.
The result is that marketing campaigns are given depth and breadth across different channels and tactics, ensuring they complement one another and maxmise results.
- Talent attraction
An agency’s product is its people. As a result they will invest in the very best talent, individuals who are passionate about marketing, dedicated to staying at the forefront of the industry and thrive in a fast-paced workplace.
- A joined-up approach
At an integrated marketing agency teams will work closely together to achieve results for their clients. They will pool their expertise, making the most of their different skills, to suggest the best solution to a client’s request. Instead of having PR, digital, advertising, social media teams working independently of each other a more joined up approach is achieved.
- Working with you
A marketing agency works to understand your industry, audience and strategy. Working with you they will establish the best way forward according to your budget and objectives. With strategic thinking and the ability to put plans into action, integrated marketing agencies help your business reach it’s full potential.
Find out more about working with an integrated agency dedicated to staying at the cutting edge of marketing with a team of passionate, dynamic and experienced professionals, get in touch with Media Matters today.