Inbound marketing is creating and sharing relevant and useful content with your target audience at specific stages of their buyer journey. Instead of one message fits all, inbound marketing means
Content marketing virtuoso, Amy, revels in taking on a campaign, crafting content and seeing that content secure top tier placements. Having written for a number of high end publications on a wide variety of subjects, Amy has particularly enjoyed working with Fintech brands. Although perhaps one of her biggest accomplishments was writing about a bizarre quantum physics theory around the ‘superposition of USBs’ - it’s safe to say no content brief is too tricky!
Joking to one side, two real career highlights for Amy were receiving a comment from Ryan Patel on one of her blogs and taking on a client in a challenging sector, to then achieve for them fantastic placements that fully exceeded expectations.
Working at Media Matters, Amy loves being able to tap into the expertise of the whole team, drawing on our knowledge and experience from every angle and area of marketing.
Always making us laugh with stories from her sassy five year old, Amy also brings tonnes of passion and creativity to the Media Matters team. Outside of work, Amy loves to be active outside and travelling.