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Home / Archives for Amy Bull

Showing posts by Amy Bull

About this author

Amy loves nothing more than taking on a campaign, crafting content and seeing that content secure top tier placements. Having written for a number of high end publications on a wide variety of subjects, Amy has particularly enjoyed working with Fintech brands. She has now combined this talent with an in depth knowledge of SEO, ensuring our clients’ content is optimised and working as hard as it possibly can in the digital landscape. Her creative talent and her SEO experience make her a great client asset.


We combined a client’s inbound strategy with offline activity and it improved digital results too

22/10/2020 by Amy Bull

Disclaimer: We wanted to mention that this blog talks about the fact that in-person events can be an impactful strategy to combine offline marketing with a digital inbound strategy. Although

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What is Inbound Marketing (and why you need it)!

09/09/2020 by Amy Bull

Inbound marketing is creating and sharing relevant and useful content with your target audience at specific stages of their buyer journey. Instead of one message fits all, inbound marketing means

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Five Clever Ways to Ramp Up Your Content Marketing

11/08/2020 by Amy Bull

Content marketing is just as relevant now as it ever has been, especially if you have adopted an inbound marketing strategy – and we strongly recommend that you do. Having

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That b….acklinking queen, Carole Baskin

25/06/2020 by Amy Bull

We can all learn a thing or two from Carole and Big Cat Rescue. Hey all you cool cats and kittens! I’ll be honest -The Tiger King was one of

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The Media Matters Team On…Stand Out Brands

09/06/2020 by Amy Bull

The world is drowning in brands and businesses and we are inundated with messaging daily from all of them. So, what is it that draws us to specific brands and

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How Peterborough became relevant during COVID19

02/06/2020 by Amy Bull

Peterborough really doesn’t get the recognition it deserves. From humble beginnings as a Saxon village to becoming a fast-growing city with a diverse, strong economy and high-performing business sectors such

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Psychographic, demographic and behavioural data: What you need to know

13/05/2020 by Amy Bull

I’m fairly confident that if you’re reading this blog you will have some understanding of demographic data, perhaps you even have experience of putting it use. But what about psychographics

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Tools to help you with your content strategy and research (Part One)

22/04/2020 by Amy Bull

Content is the cornerstone of your marketing strategy. Right? I mean, in all honestly, it’s not even a question, I’m telling you – content is the cornerstone of your marketing

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Quick Implementation CRO Tactics

21/04/2020 by Amy Bull

The COVID19 lock down is upon on us, and the initial shock has (hopefully) begun to wear off. Many of us have entered ‘take action’ mode, taking what we can

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What is the relationship between user behaviour and SEO?

15/04/2020 by Amy Bull

Gone are the days of keyword stuffing, writing 300-600-word blogs. Thank god. Gone are the (far more recent) days of ‘exact phrase’ matching, and, although it has been spoken about

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Archive
  • March 2021
    • How To Write A Press Release
  • January 2021
    • Could HubSpot be the perfect marketing platform for your company?
    • 21 marketing tips to maximise lead generation in 2021
  • December 2020
    • Friends or foes? We’re choosing our standout personalities from 2020 – Do you agree?
  • November 2020
    • The buyer’s journey: Everything you need to know to grow your pipeline
  • October 2020
    • We combined a client’s inbound strategy with offline activity and it improved digital results too
  • September 2020
    • What is Inbound Marketing (and why you need it)!
  • August 2020
    • Five Clever Ways to Ramp Up Your Content Marketing
    • 7 FAQs for Facebook Advertising
  • June 2020
    • That b….acklinking queen, Carole Baskin
    • Keep Calm and make the right PR choices under pressure
    • The Media Matters Team On…Stand Out Brands
    • How Peterborough became relevant during COVID19
  • May 2020
    • Psychographic, demographic and behavioural data: What you need to know
  • April 2020
    • What is ABM Marketing, Why Does It Work So Well and Where Should You Start?
    • Tools to help you with your content strategy and research (Part One)
    • Quick Implementation CRO Tactics
    • What is the relationship between user behaviour and SEO?
    • The untapped audience research resource you should be using? Forums.
    • How did the BERT update impact zero click searches?
  • March 2020
    • How will content marketing change following BERT?
  • March 2019
    • 6 Content Marketing Trends To Consider
  • September 2018
    • Super-charge your Facebook Ads with the Facebook Pixel
  • June 2018
    • 8 ways to make case study videos more engaging
  • March 2018
    • [News] Work experience at Media Matters: Hannah’s story
  • January 2018
    • How to make sure you’re offering value through your social media
  • December 2017
    • How to secure great product placement in 2018
  • November 2017
    • How to master the art of headline writing
  • October 2017
    • The Hawk update: Expanding local search parameters
  • September 2017
    • Google algorithm updates and the impact they had
  • August 2017
    • Google removes instant search in a bid to push mobile search even further
    • PR inspiration… from the ice hockey
  • July 2017
    • 3 steps to measuring your content marketing campaign
  • June 2017
    • [News] Media Matters team go back to their roots with journalism workshop
  • January 2017
    • Setting your PR and digital marketing budget for 2017/18
  • November 2016
    • Ten tips for writing strong case studies (and getting them published!)
    • Vine is shutting down: A lesson in why not to put all your eggs in one basket
  • May 2016
    • How to use video content in PR: Five top tips!
    • Our review of BrightonSEO April 2016
  • April 2016
    • The importance of networking
  • March 2016
    • 3 steps not to skip when conducting market research
    • Integrated or Specialist marketing agency - what's right for your business?
    • Getting to know your audience with Google Analytics
  • January 2016
    • A month in the life of Media Matters
    • 10 reasons to work with an integrated marketing agency
  • December 2015
    • What can we learn from the Christmas marketing campaigns we love?
  • November 2015
    • 5 simple ways to make your content more interactive
  • September 2015
    • Is CRM embedded in your marketing plan?
  • April 2015
    • 20 ways to improve engagement on Twitter
  • March 2015
    • Which social media are right for my business in 2015?
  • February 2015
    • How to create a content marketing plan that works (plus a bonus checklist)
  • January 2015
    • 5 reasons to add more resources to your website
    • The Future is Video: 7 Tips for Using Video in Your Content Marketing Strategy
    • 10 digital marketing priorities for 2015
  • October 2014
    • Website metrics: 5 things to measure to make sure your website is working for you
    • Five simple ways to drive more traffic to your website
  • September 2014
    • 


Balancing your user-friendly and SEO copy to produce quality web content
    • Why good PR can support your website and help with SEO
  • August 2014
    • Open Graph and Social Meta Tags… huh?
  • July 2014
    • Don’t let dot-uk pass you by!
    • 6 ways to make your website more social
    • How to use your email marketing data
    • Email marketing: how to make sure people want to hear from you
  • June 2014
    • 6 ways to optimise your emails for mobile
    • 5 uses for email marketing that you might not have thought of
    • 6 email marketing bloopers you really should avoid
  • May 2014
    • Email marketing frequency: How much is too much?
    • How to effectively manage your email lists for email marketing
    • Which email subject lines work the best?
    • Email marketing law - why data protection rules are important
    • 7 Deadly Email Template Sins
  • April 2014
    • How to make sure your emails get opened
    • The best eCommerce email marketing techniques
    • Why email marketing is vital for eCommerce
    • Important information about the Heartbleed Bug
  • March 2014
    • The art of writing metadata for SEO in 2014
    • Case studies: old hat or useful online marketing content?
    • Sticky content – some simple tips for writing content that sticks…
  • February 2014
    • Top 10 reasons to start a blog in 2014
    • The changing PR landscape
  • January 2014
    • 5 tips to kick start your local SEO
    • How to find valuable and relevant content marketing ideas
    • Online PR and marketing predictions for 2014
    • What is content writing for SEO?
  • December 2013
    • Are you a business planner?
    • An introduction to Local SEO
    • What will you be sending clients this year? A digi or printed xmas message….
  • November 2013
    • Online advertising – optional or essential?
    • Mike Ashley: How to score a PR own goal….
  • October 2013
    • Understanding the media agenda
    • 10 simple tips to get the most from your email marketing
    • Who do you think you are?
    • As importance of content grows, businesses become own publishers


  • September 2013
    • Should you use social media for customer service?
    • Eleven tips for improving your company image…..
    • How to avoid falling foul of Google’s new text link rules
  • August 2013
    • Why you shouldn’t wait to make your website mobile
    • Choosing the right words to position your business
    • Six reasons to love the new Facebook Insights
  • July 2013
    • Planning and preparing a PR strategy and sticking to it!
    • Why your personal brand is now as important as your company website
    • Maximise your communications budget by measuring its effectiveness
    • Why email marketing still has a future
  • June 2013
    • Smart phones the weapon of choice in propaganda war
    • Five ways to get the most out of LinkedIn today
    • Has the good old fashioned press release had its day?
    • Improve your online marketing with a content plan
    • Definitive PR evaluation guide launched - a must read if you value your PR
  • View older posts
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