The hidden benefits of auditing and how to make your audits better
Auditing is perhaps one of the most powerful tools you have in your marketing toolkit – but it can easily be overlooked. Whether you’re putting together a new plan, looking
It’s personal: six ways to bring personality to your company LinkedIn page (and see engagement increase)
Some will say that LinkedIn’s become too much like Facebook – it’s not about B2B interactions any more but simply people looking get engagement by sharing the most emotive content (whether that’s related to work
What is thin content, why is it negatively impacting your SEO and what to do about it?
The term ‘thin content’ can get bandied about quite liberally in the world of content marketing and SEO – but it’s actually a term that has multiple meanings behind it,
How to use the E-A-T guidelines to inform your content strategy
Alongside all the algorithms, did you know that Google also has human quality raters, who assess the quality of search results? Well, they do – and those quality raters use a set of
The key facts you need to know about the Google Page Experience Update
There’s a new Google algorithm about to be rolled out – although we’ve known about this one for about a year now. That said, brands would be forgiven for having
We combined a client’s inbound strategy with offline activity and it improved digital results too
Disclaimer: We wanted to mention that this blog talks about the fact that in-person events can be an impactful strategy to combine offline marketing with a digital inbound strategy. Although
What is Inbound Marketing (and why you need it)!
Inbound marketing is creating and sharing relevant and useful content with your target audience at specific stages of their buyer journey. Instead of one message fits all, inbound marketing means
Five Clever Ways to Ramp Up Your Content Marketing
Content marketing is just as relevant now as it ever has been, especially if you have adopted an inbound marketing strategy – and we strongly recommend that you do. Having
That b….acklinking queen, Carole Baskin
We can all learn a thing or two from Carole and Big Cat Rescue. Hey all you cool cats and kittens! I’ll be honest -The Tiger King was one of
The Media Matters Team On…Stand Out Brands
The world is drowning in brands and businesses and we are inundated with messaging daily from all of them. So, what is it that draws us to specific brands and
