The Fundamentals of Account Based Marketing
It starts with an overview of what ABM is, going on to look at the different types of strategy (did you know there are three?!), then bringing it all to
Amy looks after our clients’ accounts. She’s the glue that holds our strategy, delivery and results together; she makes it happen and keeps it on track. She is the wearer of many hats!
Amy joined MM as the queen of words, crafting content and securing some incredible outreach opportunities for our clients. She’s since combined this with an in-depth knowledge of SEO, making every one of our clients’ words work as hard as possible in the digital landscape.
Her passion revolves wholeheartedly around ‘client accountability’ - hard work, integrity and honesty – doing the very best for our clients based upon data-driven evidence.
It starts with an overview of what ABM is, going on to look at the different types of strategy (did you know there are three?!), then bringing it all to
Your website is integral to the success of your business. First off, your website is your online shopfront. Your website will often be the first touchpoint a potential customer has
Content marketing plays a crucial role in the inbound marketing strategy of every business. Regardless of company size or industry, content marketing is a way for you to engage with
Let me start with a confession. I’ve led you here under false pretence. This blog isn’t about the sales funnel – nope. It’s about the sales and marketing flywheel. Scandalous,
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Okay, admittedly content distribution isn’t as philosophical as that age-old
Auditing is perhaps one of the most powerful tools you have in your marketing toolkit – but it can easily be overlooked. Whether you’re putting together a new plan, looking
Some will say that LinkedIn’s become too much like Facebook – it’s not about B2B interactions any more but simply people looking get engagement by sharing the most emotive content (whether that’s related to work
The term ‘thin content’ can get bandied about quite liberally in the world of content marketing and SEO – but it’s actually a term that has multiple meanings behind it,
Alongside all the algorithms, did you know that Google also has human quality raters, who assess the quality of search results? Well, they do – and those quality raters use a set of
There’s a new Google algorithm about to be rolled out – although we’ve known about this one for about a year now. That said, brands would be forgiven for having