[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
Setting your PR and digital marketing budget for 2017/18
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
Integrated or Specialist marketing agency – what’s right for your business?
Integrated or specialist marketing agency – what’s right for your business? This is a question businesses the world over will ask themselves from time to time. In the ever-changing world
What can we learn from the Christmas marketing campaigns we love?
We’ve had a tear in our eye watching the John Lewis Man on the Moon, giggled at the Lidl School of Christmas and gasped as that clumsy Mog getting himself
Balancing your user-friendly and SEO copy to produce quality web content
Getting the balance right between optimised web copy and user-friendly content on your website is a challenge. But it’s crucial to do so and here’s my take on how to
6 ways to make your website more social
I have lost count of how many companies contact us to help with social media, only to find they have a website which is so rigid and inflexible that there
6 email marketing bloopers you really should avoid
I think we would all agree, email marketing is one of the top tools in our online marketing kitbag. But it can still come back to bite if it’s not
Which email subject lines work the best?
First impressions count – never more so than in the email subject lines of your email marketing. We all receive more emails a day than we can sometimes cope with.
How to make sure your emails get opened
Email marketing is one of the best forms of PR communication we have at our disposal and yet it continues to be clouded in negativity by so many. Why? Because
Case studies: old hat or useful online marketing content?
Case studies have been part and parcel of PR content from day one. Today, their value is just as high as ever as the case study becomes a fundamental part
