Former journalist turned PR professional, Dawn helped established the company in 1994. Her ambition, to create an agency that is at the spearhead of digital marketing and creative content, is what drives her. Client strategy and liaison, business planning, and content quality control keep her busy but she secretly enjoys getting stuck into a great piece of writing for a client, whenever the opportunity arises.
Gathering warm, quality leads is never an easy feat but great content can definitely help to make it happen. Carefully curated content should attract your audience, showcase your offering and convince them that your product is worth their investment. But content that misses the mark
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
Integrated or specialist marketing agency – what’s right for your business? This is a question businesses the world over will ask themselves from time to time. In the ever-changing world
We’ve had a tear in our eye watching the John Lewis Man on the Moon, giggled at the Lidl School of Christmas and gasped as that clumsy Mog getting himself
Getting the balance right between optimised web copy and user-friendly content on your website is a challenge. But it’s crucial to do so and here’s my take on how to
I have lost count of how many companies contact us to help with social media, only to find they have a website which is so rigid and inflexible that there
I think we would all agree, email marketing is one of the top tools in our online marketing kitbag. But it can still come back to bite if it’s not
First impressions count – never more so than in the email subject lines of your email marketing. We all receive more emails a day than we can sometimes cope with.
Email marketing is one of the best forms of PR communication we have at our disposal and yet it continues to be clouded in negativity by so many. Why? Because
Chartered Institute of Marketing
Chartered Institute of Public Relations
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