Generating positive PR is one thing – maximising its benefit is another. Good PR helps build profile and target your audience with relevant messages but rather than simply sitting back
A former journalist, Peter founded Media Matters back in 1994, having worked for a number of newspaper publishing groups across East Anglia and the East Midlands in senior editorial roles.
He began the business from converted outbuildings next to his home near Stamford before moving to offices in Lynch Wood back in 2007 to cope with increasing client workloads.
Peter has now stepped back from the coal-face of the business but still provides support to the Media Matters’ team and to some clients.