What is ABM Marketing, Why Does It Work So Well and Where Should You Start?
It would be easy to think of account based marketing (ABM) as ‘nothing new’. It’s using a combination of marketing channels to reach a specific audience and brands have been
The untapped audience research resource you should be using? Forums.
When considering all of the tools available to us as marketers, it’s fair to assume that we all head towards the data. That’s right, I want the cold, hard statistics
Super-charge your Facebook Ads with the Facebook Pixel
In recent years, the use of Facebook advertising has grown exponentially. With Facebook’s acquisition of Instagram in 2012 and the launch of the Audience Network program in 2014, you can
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
Setting your PR and digital marketing budget for 2017/18
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
Vine is shutting down: A lesson in why not to put all your eggs in one basket
On the 27th October 2016 we learnt that Twitter was shutting down Vine. As soon as the news was announced, the world of social media erupted with fond farewells: #RIPVine.
3 steps not to skip when conducting market research
Market research isn’t just for large corporations. If used effectively, it can be used by businesses of all sizes, across all industries. Successful businesses will regularly update their market research
Integrated or Specialist marketing agency – what’s right for your business?
Integrated or specialist marketing agency – what’s right for your business? This is a question businesses the world over will ask themselves from time to time. In the ever-changing world
A month in the life of Media Matters
It’s not often that we sit still enough to add together the statistics as a result of the work we carry out for our clients. But in December we decided it would
