Avoiding instant pay options is killing your sales (and potentially wasting ad spend)
Picture this, you’re kicking back on your sofa after a long day, scrolling on your phone. An ad catches your eye and you take a look at the website. You
2022 marketing trends: what to look out for
If the last two years have taught us anything it’s that marketing needs to be agile. We never quite know what’s around the corner so we need to be ready to adapt and revaluate what
21 marketing tips to maximise lead generation in 2021
Marketing may continue to look different in 2021, with an emphasis on digital as the potential to run events still looks uncertain. To help you take the next step in
7 FAQs for Facebook Advertising
If you’re here, I’m going to assume that you’re thinking about Facebook advertising for your brand and have some questions around how to do this. Facebook Ads, IMHO, is pretty
What is ABM Marketing, Why Does It Work So Well and Where Should You Start?
It would be easy to think of account based marketing (ABM) as ‘nothing new’. It’s using a combination of marketing channels to reach a specific audience and brands have been
The untapped audience research resource you should be using? Forums.
When considering all of the tools available to us as marketers, it’s fair to assume that we all head towards the data. That’s right, I want the cold, hard statistics
Super-charge your Facebook Ads with the Facebook Pixel
In recent years, the use of Facebook advertising has grown exponentially. With Facebook’s acquisition of Instagram in 2012 and the launch of the Audience Network program in 2014, you can
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
Setting your PR and digital marketing budget for 2017/18
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
