It has been thirteen years since Bill Gates wrote those golden words, ‘content is king’, and more recently Seth Godin paid homage to content marketing by declaring that it’s ‘the only marketing left’. With both of these statements in mind, are you taking your
A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
As we anxiously anticipate the arrival of the mobile-first index, we take a look back at some of the previous updates and the way in which they shaped the digital
Everyone is doing content marketing but very few know how to measure it. It’s so important to be able to assess marketing efforts to determine their effectiveness, and ultimately the
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
This blog post is about case studies. Wait. Don’t leave yet! Cases studies are a fantastic way to promote a business. Unfortunately, too often they are stigmatised as dry, boring,
On the 27th October 2016 we learnt that Twitter was shutting down Vine. As soon as the news was announced, the world of social media erupted with fond farewells: #RIPVine.
Over the last decade the Internet has diversified and enriched the PR industry, with an explosion in mobile devices and faster networks making a vast range of content immediately available
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