That b….acklinking queen, Carole Baskin
We can all learn a thing or two from Carole and Big Cat Rescue. Hey all you cool cats and kittens! I’ll be honest -The Tiger King was one of
The Media Matters Team On…Stand Out Brands
The world is drowning in brands and businesses and we are inundated with messaging daily from all of them. So, what is it that draws us to specific brands and
Psychographic, demographic and behavioural data: What you need to know
I’m fairly confident that if you’re reading this blog you will have some understanding of demographic data, perhaps you even have experience of putting it use. But what about psychographics
What is ABM Marketing, Why Does It Work So Well and Where Should You Start?
It would be easy to think of account based marketing (ABM) as ‘nothing new’. It’s using a combination of marketing channels to reach a specific audience and brands have been
Tools to help you with your content strategy and research (Part One)
Content is the cornerstone of your marketing strategy. Right? I mean, in all honestly, it’s not even a question, I’m telling you – content is the cornerstone of your marketing
Quick Implementation CRO Tactics
The COVID19 lock down is upon on us, and the initial shock has (hopefully) begun to wear off. Many of us have entered ‘take action’ mode, taking what we can
What is the relationship between user behaviour and SEO?
Gone are the days of keyword stuffing, writing 300-600-word blogs. Thank god. Gone are the (far more recent) days of ‘exact phrase’ matching, and, although it has been spoken about
The untapped audience research resource you should be using? Forums.
When considering all of the tools available to us as marketers, it’s fair to assume that we all head towards the data. That’s right, I want the cold, hard statistics
How did the BERT update impact zero click searches?
We recently wrote an article that detailed Google’s BERT update and what that meant for content marketing. You can ready that post in full *here*, but to bring you up to
How will content marketing change following BERT?
Using keyword research and search information to guide content marketing for our clients has been a strategy we have always used at Media Matters. This is important because it means
