8 ways to make case study videos more engaging
A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
Google algorithm updates and the impact they had
As we anxiously anticipate the arrival of the mobile-first index, we take a look back at some of the previous updates and the way in which they shaped the digital
3 steps to measuring your content marketing campaign
Everyone is doing content marketing but very few know how to measure it. It’s so important to be able to assess marketing efforts to determine their effectiveness, and ultimately the
Setting your PR and digital marketing budget for 2017/18
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
Ten tips for writing strong case studies (and getting them published!)
This blog post is about case studies. Wait. Don’t leave yet! Cases studies are a fantastic way to promote a business. Unfortunately, too often they are stigmatised as dry, boring,
Vine is shutting down: A lesson in why not to put all your eggs in one basket
On the 27th October 2016 we learnt that Twitter was shutting down Vine. As soon as the news was announced, the world of social media erupted with fond farewells: #RIPVine.
How to use video content in PR: Five top tips!
Over the last decade the Internet has diversified and enriched the PR industry, with an explosion in mobile devices and faster networks making a vast range of content immediately available
Our review of BrightonSEO April 2016
The digital marketing landscape changes so regularly that without training or upskilling you can be left behind. The Media Matters team regularly skill-share in the office, but some external events
