[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
Setting your PR and digital marketing budget for 2017/18
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
Vine is shutting down: A lesson in why not to put all your eggs in one basket
On the 27th October 2016 we learnt that Twitter was shutting down Vine. As soon as the news was announced, the world of social media erupted with fond farewells: #RIPVine.
3 steps not to skip when conducting market research
Market research isn’t just for large corporations. If used effectively, it can be used by businesses of all sizes, across all industries. Successful businesses will regularly update their market research
Integrated or Specialist marketing agency – what’s right for your business?
Integrated or specialist marketing agency – what’s right for your business? This is a question businesses the world over will ask themselves from time to time. In the ever-changing world
A month in the life of Media Matters
It’s not often that we sit still enough to add together the statistics as a result of the work we carry out for our clients. But in December we decided it would
10 reasons to work with an integrated marketing agency
The world of “agency” is a bit of a mystery if you don’t use one or have never worked in one. So we got our heads together here and came
What can we learn from the Christmas marketing campaigns we love?
We’ve had a tear in our eye watching the John Lewis Man on the Moon, giggled at the Lidl School of Christmas and gasped as that clumsy Mog getting himself
Is CRM embedded in your marketing plan?
This doesn’t just mean that you’ve ticked the box and got some CRM software to manage sales leads, useful though that is. CRM or customer relationship management is an extremely
