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Could HubSpot be the perfect marketing platform for your company?

27/01/2021 by Becca Knight

HubSpot is a full-service marketing and CRM suite to help power marketing efforts and generate qualified, warm leads that are ready to be converted. It helps us partner with companies

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21 marketing tips to maximise lead generation in 2021

11/01/2021 by Becca Knight

Marketing may continue to look different in 2021, with an emphasis on digital as the potential to run events still looks uncertain. To help you take the next step in

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[News] Work experience at Media Matters: Hannah’s story

28/03/2018 by Dawn Strange

Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn

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How to master the art of headline writing

29/11/2017 by Cetti Long

Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a

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Setting your PR and digital marketing budget for 2017/18

09/01/2017 by Dawn Strange

For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a

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Vine is shutting down: A lesson in why not to put all your eggs in one basket

02/11/2016 by Louise Barrett

On the 27th October 2016 we learnt that Twitter was shutting down Vine. As soon as the news was announced, the world of social media erupted with fond farewells: #RIPVine.

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3 steps not to skip when conducting market research

24/03/2016 by Alice Brazier

Market research isn’t just for large corporations. If used effectively, it can be used by businesses of all sizes, across all industries. Successful businesses will regularly update their market research

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Integrated or Specialist marketing agency – what’s right for your business?

15/03/2016 by Dawn Strange

Integrated or specialist marketing agency – what’s right for your business? This is a question businesses the world over will ask themselves from time to time. In the ever-changing world

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A month in the life of Media Matters

22/01/2016 by Laura McGill

It’s not often that we sit still enough to add together the statistics as a result of the work we carry out for our clients. But in December we decided it would

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10 reasons to work with an integrated marketing agency

12/01/2016 by Karen McNulty

The world of “agency” is a bit of a mystery if you don’t use one or have never worked in one. So we got our heads together here and came

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Archive
  • January 2021
    • Could HubSpot be the perfect marketing platform for your company?
    • 21 marketing tips to maximise lead generation in 2021
  • December 2020
    • Friends or foes? We’re choosing our standout personalities from 2020 – Do you agree?
  • November 2020
    • The buyer’s journey: Everything you need to know to grow your pipeline
  • October 2020
    • We combined a client’s inbound strategy with offline activity and it improved digital results too
  • September 2020
    • What is Inbound Marketing (and why you need it)!
  • August 2020
    • Five Clever Ways to Ramp Up Your Content Marketing
    • 7 FAQs for Facebook Advertising
  • June 2020
    • That b….acklinking queen, Carole Baskin
    • Keep Calm and make the right PR choices under pressure
    • The Media Matters Team On…Stand Out Brands
    • How Peterborough became relevant during COVID19
  • May 2020
    • Psychographic, demographic and behavioural data: What you need to know
  • April 2020
    • What is ABM Marketing, Why Does It Work So Well and Where Should You Start?
    • Tools to help you with your content strategy and research (Part One)
    • Quick Implementation CRO Tactics
    • What is the relationship between user behaviour and SEO?
    • The untapped audience research resource you should be using? Forums.
    • How did the BERT update impact zero click searches?
  • March 2020
    • How will content marketing change following BERT?
  • March 2019
    • 6 Content Marketing Trends To Consider
  • September 2018
    • Super-charge your Facebook Ads with the Facebook Pixel
  • June 2018
    • 8 ways to make case study videos more engaging
  • March 2018
    • [News] Work experience at Media Matters: Hannah’s story
  • January 2018
    • How to make sure you’re offering value through your social media
  • December 2017
    • How to secure great product placement in 2018
  • November 2017
    • How to master the art of headline writing
  • October 2017
    • The Hawk update: Expanding local search parameters
  • September 2017
    • Google algorithm updates and the impact they had
  • August 2017
    • Google removes instant search in a bid to push mobile search even further
    • PR inspiration… from the ice hockey
  • July 2017
    • 3 steps to measuring your content marketing campaign
  • June 2017
    • [News] Media Matters team go back to their roots with journalism workshop
  • January 2017
    • Setting your PR and digital marketing budget for 2017/18
  • November 2016
    • Ten tips for writing strong case studies (and getting them published!)
    • Vine is shutting down: A lesson in why not to put all your eggs in one basket
  • May 2016
    • How to use video content in PR: Five top tips!
    • Our review of BrightonSEO April 2016
  • April 2016
    • The importance of networking
  • March 2016
    • 3 steps not to skip when conducting market research
    • Integrated or Specialist marketing agency - what's right for your business?
    • Getting to know your audience with Google Analytics
  • January 2016
    • A month in the life of Media Matters
    • 10 reasons to work with an integrated marketing agency
  • December 2015
    • What can we learn from the Christmas marketing campaigns we love?
  • November 2015
    • 5 simple ways to make your content more interactive
  • September 2015
    • Is CRM embedded in your marketing plan?
  • April 2015
    • 20 ways to improve engagement on Twitter
  • March 2015
    • Which social media are right for my business in 2015?
  • February 2015
    • How to create a content marketing plan that works (plus a bonus checklist)
  • January 2015
    • 5 reasons to add more resources to your website
    • The Future is Video: 7 Tips for Using Video in Your Content Marketing Strategy
    • 10 digital marketing priorities for 2015
  • October 2014
    • Website metrics: 5 things to measure to make sure your website is working for you
    • Five simple ways to drive more traffic to your website
  • September 2014
    • 


Balancing your user-friendly and SEO copy to produce quality web content
    • Why good PR can support your website and help with SEO
  • August 2014
    • Open Graph and Social Meta Tags… huh?
  • July 2014
    • Don’t let dot-uk pass you by!
    • 6 ways to make your website more social
    • How to use your email marketing data
    • Email marketing: how to make sure people want to hear from you
  • June 2014
    • 6 ways to optimise your emails for mobile
    • 5 uses for email marketing that you might not have thought of
    • 6 email marketing bloopers you really should avoid
  • May 2014
    • Email marketing frequency: How much is too much?
    • How to effectively manage your email lists for email marketing
    • Which email subject lines work the best?
    • Email marketing law - why data protection rules are important
    • 7 Deadly Email Template Sins
  • April 2014
    • How to make sure your emails get opened
    • The best eCommerce email marketing techniques
    • Why email marketing is vital for eCommerce
    • Important information about the Heartbleed Bug
  • March 2014
    • The art of writing metadata for SEO in 2014
    • Case studies: old hat or useful online marketing content?
    • Sticky content – some simple tips for writing content that sticks…
  • February 2014
    • Top 10 reasons to start a blog in 2014
    • The changing PR landscape
  • January 2014
    • 5 tips to kick start your local SEO
    • How to find valuable and relevant content marketing ideas
    • Online PR and marketing predictions for 2014
    • What is content writing for SEO?
  • December 2013
    • Are you a business planner?
    • An introduction to Local SEO
    • What will you be sending clients this year? A digi or printed xmas message….
  • November 2013
    • Online advertising – optional or essential?
    • Mike Ashley: How to score a PR own goal….
  • October 2013
    • Understanding the media agenda
    • 10 simple tips to get the most from your email marketing
    • Who do you think you are?
    • As importance of content grows, businesses become own publishers


  • September 2013
    • Should you use social media for customer service?
    • Eleven tips for improving your company image…..
    • How to avoid falling foul of Google’s new text link rules
  • August 2013
    • Why you shouldn’t wait to make your website mobile
    • Choosing the right words to position your business
    • Six reasons to love the new Facebook Insights
  • July 2013
    • Planning and preparing a PR strategy and sticking to it!
    • Why your personal brand is now as important as your company website
    • Maximise your communications budget by measuring its effectiveness
    • Why email marketing still has a future
  • June 2013
    • Smart phones the weapon of choice in propaganda war
    • Five ways to get the most out of LinkedIn today
    • Has the good old fashioned press release had its day?
    • Improve your online marketing with a content plan
    • Definitive PR evaluation guide launched - a must read if you value your PR
  • View older posts
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