Could HubSpot be the perfect marketing platform for your company?
HubSpot is a full-service marketing and CRM suite to help power marketing efforts and generate qualified, warm leads that are ready to be converted. It helps us partner with companies
Friends or foes? We’re choosing our standout personalities from 2020 – Do you agree?
2020 is the year that no one saw coming. Throughout, there have been celebrities or well-known personalities who have stood out for one reason or another – good or bad!
We combined a client’s inbound strategy with offline activity and it improved digital results too
Disclaimer: We wanted to mention that this blog talks about the fact that in-person events can be an impactful strategy to combine offline marketing with a digital inbound strategy. Although
Keep Calm and make the right PR choices under pressure
From housebuilders taking decisions that enrage local residents to the Prime Minister’s political aide – and even the Queen – it seems no-one is immune to a negative headline. Even
The untapped audience research resource you should be using? Forums.
When considering all of the tools available to us as marketers, it’s fair to assume that we all head towards the data. That’s right, I want the cold, hard statistics
8 ways to make case study videos more engaging
A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to secure great product placement in 2018
As a PR professional, there is no better feeling than securing great coverage however there’s no denying it’s not as easy as it used to be. The media landscape is
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
PR inspiration… from the ice hockey
Before I dive in, a bit of forewarning: this has been written at the peak of the off-season and I’m missing hockey! Secondly, as a big Belfast Giants fan, I
