Keep Calm and make the right PR choices under pressure
From housebuilders taking decisions that enrage local residents to the Prime Minister’s political aide – and even the Queen – it seems no-one is immune to a negative headline. Even
The untapped audience research resource you should be using? Forums.
When considering all of the tools available to us as marketers, it’s fair to assume that we all head towards the data. That’s right, I want the cold, hard statistics
8 ways to make case study videos more engaging
A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to secure great product placement in 2018
As a PR professional, there is no better feeling than securing great coverage however there’s no denying it’s not as easy as it used to be. The media landscape is
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
PR inspiration… from the ice hockey
Before I dive in, a bit of forewarning: this has been written at the peak of the off-season and I’m missing hockey! Secondly, as a big Belfast Giants fan, I
Setting your PR and digital marketing budget for 2017/18
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
Ten tips for writing strong case studies (and getting them published!)
This blog post is about case studies. Wait. Don’t leave yet! Cases studies are a fantastic way to promote a business. Unfortunately, too often they are stigmatised as dry, boring,
Vine is shutting down: A lesson in why not to put all your eggs in one basket
On the 27th October 2016 we learnt that Twitter was shutting down Vine. As soon as the news was announced, the world of social media erupted with fond farewells: #RIPVine.
