That b….acklinking queen, Carole Baskin
We can all learn a thing or two from Carole and Big Cat Rescue. Hey all you cool cats and kittens! I’ll be honest -The Tiger King was one of
How Peterborough became relevant during COVID19
Peterborough really doesn’t get the recognition it deserves. From humble beginnings as a Saxon village to becoming a fast-growing city with a diverse, strong economy and high-performing business sectors such
What is the relationship between user behaviour and SEO?
Gone are the days of keyword stuffing, writing 300-600-word blogs. Thank god. Gone are the (far more recent) days of ‘exact phrase’ matching, and, although it has been spoken about
How did the BERT update impact zero click searches?
We recently wrote an article that detailed Google’s BERT update and what that meant for content marketing. You can ready that post in full *here*, but to bring you up to
How will content marketing change following BERT?
Using keyword research and search information to guide content marketing for our clients has been a strategy we have always used at Media Matters. This is important because it means
8 ways to make case study videos more engaging
A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
The Hawk update: Expanding local search parameters
Google has taken advantage of the distraction caused by the mobile-first index, by quietly releasing a new update to the core algorithm. Taking place on the 22nd of August, it
Google algorithm updates and the impact they had
As we anxiously anticipate the arrival of the mobile-first index, we take a look back at some of the previous updates and the way in which they shaped the digital
