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Home / SEO

Showing posts for SEO

Could HubSpot be the perfect marketing platform for your company?

27/01/2021 by Becca Knight

HubSpot is a full-service marketing and CRM suite to help power marketing efforts and generate qualified, warm leads that are ready to be converted. It helps us partner with companies

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That b….acklinking queen, Carole Baskin

25/06/2020 by Amy Bull

We can all learn a thing or two from Carole and Big Cat Rescue. Hey all you cool cats and kittens! I’ll be honest -The Tiger King was one of

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How Peterborough became relevant during COVID19

02/06/2020 by Amy Bull

Peterborough really doesn’t get the recognition it deserves. From humble beginnings as a Saxon village to becoming a fast-growing city with a diverse, strong economy and high-performing business sectors such

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What is the relationship between user behaviour and SEO?

15/04/2020 by Amy Bull

Gone are the days of keyword stuffing, writing 300-600-word blogs. Thank god. Gone are the (far more recent) days of ‘exact phrase’ matching, and, although it has been spoken about

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How did the BERT update impact zero click searches?

01/04/2020 by Amy Bull

We recently wrote an article that detailed Google’s BERT update and what that meant for content marketing. You can ready that post in full *here*, but to bring you up to

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How will content marketing change following BERT?

05/03/2020 by Amy Bull

Using keyword research and search information to guide content marketing for our clients has been a strategy we have always used at Media Matters. This is important because it means

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8 ways to make case study videos more engaging

07/06/2018 by Danny Morgan

A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of

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[News] Work experience at Media Matters: Hannah’s story

28/03/2018 by Dawn Strange

Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn

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How to master the art of headline writing

29/11/2017 by Cetti Long

Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a

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The Hawk update: Expanding local search parameters

04/10/2017 by Jess Rasmussen

Google has taken advantage of the distraction caused by the mobile-first index, by quietly releasing a new update to the core algorithm. Taking place on the 22nd of August, it

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Archive
  • January 2021
    • Could HubSpot be the perfect marketing platform for your company?
    • 21 marketing tips to maximise lead generation in 2021
  • December 2020
    • Friends or foes? We’re choosing our standout personalities from 2020 – Do you agree?
  • November 2020
    • The buyer’s journey: Everything you need to know to grow your pipeline
  • October 2020
    • We combined a client’s inbound strategy with offline activity and it improved digital results too
  • September 2020
    • What is Inbound Marketing (and why you need it)!
  • August 2020
    • Five Clever Ways to Ramp Up Your Content Marketing
    • 7 FAQs for Facebook Advertising
  • June 2020
    • That b….acklinking queen, Carole Baskin
    • Keep Calm and make the right PR choices under pressure
    • The Media Matters Team On…Stand Out Brands
    • How Peterborough became relevant during COVID19
  • May 2020
    • Psychographic, demographic and behavioural data: What you need to know
  • April 2020
    • What is ABM Marketing, Why Does It Work So Well and Where Should You Start?
    • Tools to help you with your content strategy and research (Part One)
    • Quick Implementation CRO Tactics
    • What is the relationship between user behaviour and SEO?
    • The untapped audience research resource you should be using? Forums.
    • How did the BERT update impact zero click searches?
  • March 2020
    • How will content marketing change following BERT?
  • March 2019
    • 6 Content Marketing Trends To Consider
  • September 2018
    • Super-charge your Facebook Ads with the Facebook Pixel
  • June 2018
    • 8 ways to make case study videos more engaging
  • March 2018
    • [News] Work experience at Media Matters: Hannah’s story
  • January 2018
    • How to make sure you’re offering value through your social media
  • December 2017
    • How to secure great product placement in 2018
  • November 2017
    • How to master the art of headline writing
  • October 2017
    • The Hawk update: Expanding local search parameters
  • September 2017
    • Google algorithm updates and the impact they had
  • August 2017
    • Google removes instant search in a bid to push mobile search even further
    • PR inspiration… from the ice hockey
  • July 2017
    • 3 steps to measuring your content marketing campaign
  • June 2017
    • [News] Media Matters team go back to their roots with journalism workshop
  • January 2017
    • Setting your PR and digital marketing budget for 2017/18
  • November 2016
    • Ten tips for writing strong case studies (and getting them published!)
    • Vine is shutting down: A lesson in why not to put all your eggs in one basket
  • May 2016
    • How to use video content in PR: Five top tips!
    • Our review of BrightonSEO April 2016
  • April 2016
    • The importance of networking
  • March 2016
    • 3 steps not to skip when conducting market research
    • Integrated or Specialist marketing agency - what's right for your business?
    • Getting to know your audience with Google Analytics
  • January 2016
    • A month in the life of Media Matters
    • 10 reasons to work with an integrated marketing agency
  • December 2015
    • What can we learn from the Christmas marketing campaigns we love?
  • November 2015
    • 5 simple ways to make your content more interactive
  • September 2015
    • Is CRM embedded in your marketing plan?
  • April 2015
    • 20 ways to improve engagement on Twitter
  • March 2015
    • Which social media are right for my business in 2015?
  • February 2015
    • How to create a content marketing plan that works (plus a bonus checklist)
  • January 2015
    • 5 reasons to add more resources to your website
    • The Future is Video: 7 Tips for Using Video in Your Content Marketing Strategy
    • 10 digital marketing priorities for 2015
  • October 2014
    • Website metrics: 5 things to measure to make sure your website is working for you
    • Five simple ways to drive more traffic to your website
  • September 2014
    • 


Balancing your user-friendly and SEO copy to produce quality web content
    • Why good PR can support your website and help with SEO
  • August 2014
    • Open Graph and Social Meta Tags… huh?
  • July 2014
    • Don’t let dot-uk pass you by!
    • 6 ways to make your website more social
    • How to use your email marketing data
    • Email marketing: how to make sure people want to hear from you
  • June 2014
    • 6 ways to optimise your emails for mobile
    • 5 uses for email marketing that you might not have thought of
    • 6 email marketing bloopers you really should avoid
  • May 2014
    • Email marketing frequency: How much is too much?
    • How to effectively manage your email lists for email marketing
    • Which email subject lines work the best?
    • Email marketing law - why data protection rules are important
    • 7 Deadly Email Template Sins
  • April 2014
    • How to make sure your emails get opened
    • The best eCommerce email marketing techniques
    • Why email marketing is vital for eCommerce
    • Important information about the Heartbleed Bug
  • March 2014
    • The art of writing metadata for SEO in 2014
    • Case studies: old hat or useful online marketing content?
    • Sticky content – some simple tips for writing content that sticks…
  • February 2014
    • Top 10 reasons to start a blog in 2014
    • The changing PR landscape
  • January 2014
    • 5 tips to kick start your local SEO
    • How to find valuable and relevant content marketing ideas
    • Online PR and marketing predictions for 2014
    • What is content writing for SEO?
  • December 2013
    • Are you a business planner?
    • An introduction to Local SEO
    • What will you be sending clients this year? A digi or printed xmas message….
  • November 2013
    • Online advertising – optional or essential?
    • Mike Ashley: How to score a PR own goal….
  • October 2013
    • Understanding the media agenda
    • 10 simple tips to get the most from your email marketing
    • Who do you think you are?
    • As importance of content grows, businesses become own publishers


  • September 2013
    • Should you use social media for customer service?
    • Eleven tips for improving your company image…..
    • How to avoid falling foul of Google’s new text link rules
  • August 2013
    • Why you shouldn’t wait to make your website mobile
    • Choosing the right words to position your business
    • Six reasons to love the new Facebook Insights
  • July 2013
    • Planning and preparing a PR strategy and sticking to it!
    • Why your personal brand is now as important as your company website
    • Maximise your communications budget by measuring its effectiveness
    • Why email marketing still has a future
  • June 2013
    • Smart phones the weapon of choice in propaganda war
    • Five ways to get the most out of LinkedIn today
    • Has the good old fashioned press release had its day?
    • Improve your online marketing with a content plan
    • Definitive PR evaluation guide launched - a must read if you value your PR
  • View older posts
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