The hidden benefits of auditing and how to make your audits better
Auditing is perhaps one of the most powerful tools you have in your marketing toolkit – but it can easily be overlooked. Whether you’re putting together a new plan, looking
What is thin content, why is it negatively impacting your SEO and what to do about it?
The term ‘thin content’ can get bandied about quite liberally in the world of content marketing and SEO – but it’s actually a term that has multiple meanings behind it,
The key facts you need to know about the Google Page Experience Update
There’s a new Google algorithm about to be rolled out – although we’ve known about this one for about a year now. That said, brands would be forgiven for having
Could HubSpot be the perfect marketing platform for your company?
HubSpot is a full-service marketing and CRM suite to help power marketing efforts and generate qualified, warm leads that are ready to be converted. It helps us partner with companies
That b….acklinking queen, Carole Baskin
We can all learn a thing or two from Carole and Big Cat Rescue. Hey all you cool cats and kittens! I’ll be honest -The Tiger King was one of
How Peterborough became relevant during COVID19
Peterborough really doesn’t get the recognition it deserves. From humble beginnings as a Saxon village to becoming a fast-growing city with a diverse, strong economy and high-performing business sectors such
What is the relationship between user behaviour and SEO?
Gone are the days of keyword stuffing, writing 300-600-word blogs. Thank god. Gone are the (far more recent) days of ‘exact phrase’ matching, and, although it has been spoken about
How did the BERT update impact zero click searches?
We recently wrote an article that detailed Google’s BERT update and what that meant for content marketing. You can ready that post in full *here*, but to bring you up to
How will content marketing change following BERT?
Using keyword research and search information to guide content marketing for our clients has been a strategy we have always used at Media Matters. This is important because it means
8 ways to make case study videos more engaging
A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of
