Ideas for Using LinkedIn in Account Based Marketing
Before we dive into this blog, if you’re not quite sure what account based marketing (ABM) is, or why it could be a game-changer for your B2B marketing, then download
Could HubSpot be the perfect marketing platform for your company?
HubSpot is a full-service marketing and CRM suite to help power marketing efforts and generate qualified, warm leads that are ready to be converted. It helps us partner with companies
The untapped audience research resource you should be using? Forums.
When considering all of the tools available to us as marketers, it’s fair to assume that we all head towards the data. That’s right, I want the cold, hard statistics
Super-charge your Facebook Ads with the Facebook Pixel
In recent years, the use of Facebook advertising has grown exponentially. With Facebook’s acquisition of Instagram in 2012 and the launch of the Audience Network program in 2014, you can
8 ways to make case study videos more engaging
A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to make sure you’re offering value through your social media
If you’re not doing it, you likely have someone saying you should, and if you are there is someone telling you how to do it better. Whichever camp you fall
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
PR inspiration… from the ice hockey
Before I dive in, a bit of forewarning: this has been written at the peak of the off-season and I’m missing hockey! Secondly, as a big Belfast Giants fan, I
Setting your PR and digital marketing budget for 2017/18
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
