How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
Before I dive in, a bit of forewarning: this has been written at the peak of the off-season and I’m missing hockey! Secondly, as a big Belfast Giants fan, I
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
On the 27th October 2016 we learnt that Twitter was shutting down Vine. As soon as the news was announced, the world of social media erupted with fond farewells: #RIPVine.
The digital marketing landscape changes so regularly that without training or upskilling you can be left behind. The Media Matters team regularly skill-share in the office, but some external events
We’ve been discussing viral marketing and how businesses can remain relevant in the current market, and one of the most effective methods is through networking. Networking can seem scary at
Market research isn’t just for large corporations. If used effectively, it can be used by businesses of all sizes, across all industries. Successful businesses will regularly update their market research
Integrated or specialist marketing agency – what’s right for your business? This is a question businesses the world over will ask themselves from time to time. In the ever-changing world
It’s not often that we sit still enough to add together the statistics as a result of the work we carry out for our clients. But in December we decided it would
The world of “agency” is a bit of a mystery if you don’t use one or have never worked in one. So we got our heads together here and came