What can we learn from the Christmas marketing campaigns we love?
We’ve had a tear in our eye watching the John Lewis Man on the Moon, giggled at the Lidl School of Christmas and gasped as that clumsy Mog getting himself
We’ve had a tear in our eye watching the John Lewis Man on the Moon, giggled at the Lidl School of Christmas and gasped as that clumsy Mog getting himself
Content is everywhere. Of course, I would say that as a marketer who creates and consumes content every day. But it’s true: when I check Facebook my friends are posting
This doesn’t just mean that you’ve ticked the box and got some CRM software to manage sales leads, useful though that is. CRM or customer relationship management is an extremely
I had a bit of a dilemma when starting this blog – should I be explaining how to improve engagement or techniques to increase engagement on Twitter? Ultimately, everyone wants
Our use of social media as a communications tool is now well established, with benefits ranging from the speed with which we can share information, to a surprisingly effective way
Writer’s block. It’s the bane of many content marketers’ jobs. It leaves them sat at their desk, fingers poised over the keyboard, anxiously waiting for an epiphany saying: “That’s exactly what
Your website shouldn’t be static, it should be in a constant state of evolution, continually improved and optimised in order to generate more business. Adding more content and resources to
It’s January and the marketing world is buzzing with predictions for 2015. AS we’re busy keeping track of them here at Media Matters, time and time again we’ve heard that
Although we’re already half way through January (how did that happen?) we thought you’d like to hear our thoughts on where to focus your marketing efforts this year. 1. Go
When you read these, you might think that I’m stating the obvious, but you’ve got to start somewhere. Before we look at my top five ideas, I should say that