Writer’s block. It’s the bane of many content marketers’ jobs. It leaves them sat at their desk, fingers poised over the keyboard, anxiously waiting for an epiphany saying: “That’s exactly what
Your website shouldn’t be static, it should be in a constant state of evolution, continually improved and optimised in order to generate more business. Adding more content and resources to
It’s January and the marketing world is buzzing with predictions for 2015. AS we’re busy keeping track of them here at Media Matters, time and time again we’ve heard that
Although we’re already half way through January (how did that happen?) we thought you’d like to hear our thoughts on where to focus your marketing efforts this year. 1. Go
When you read these, you might think that I’m stating the obvious, but you’ve got to start somewhere. Before we look at my top five ideas, I should say that
Fair warning: I am about to get a little bit more technical than most people may be bothered to deal with, but that is the very reason you should, because
I have lost count of how many companies contact us to help with social media, only to find they have a website which is so rigid and inflexible that there
Are you blogging yet? In 2012, Hubspot shared (in their blog) that 57% of companies with a blog have acquired a customer – from their blog. As a blogging advocate
2014 will be a year of consolidation for online PR and marketing. Much of this will be building on the significant Google algorithm updates during 2011 – 2013. The most
Writing a plan is easy – sticking to it is much more difficult. We’ve all done it. We sit down, write a plan for something – personal or business and
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