What can we learn from the Christmas marketing campaigns we love?
We’ve had a tear in our eye watching the John Lewis Man on the Moon, giggled at the Lidl School of Christmas and gasped as that clumsy Mog getting himself
5 simple ways to make your content more interactive
Content is everywhere. Of course, I would say that as a marketer who creates and consumes content every day. But it’s true: when I check Facebook my friends are posting
Is CRM embedded in your marketing plan?
This doesn’t just mean that you’ve ticked the box and got some CRM software to manage sales leads, useful though that is. CRM or customer relationship management is an extremely
20 ways to improve engagement on Twitter
I had a bit of a dilemma when starting this blog – should I be explaining how to improve engagement or techniques to increase engagement on Twitter? Ultimately, everyone wants
Which social media are right for my business in 2015?
Our use of social media as a communications tool is now well established, with benefits ranging from the speed with which we can share information, to a surprisingly effective way
How to create a content marketing plan that works (plus a bonus checklist)
Writer’s block. It’s the bane of many content marketers’ jobs. It leaves them sat at their desk, fingers poised over the keyboard, anxiously waiting for an epiphany saying: “That’s exactly what
5 reasons to add more resources to your website
Your website shouldn’t be static, it should be in a constant state of evolution, continually improved and optimised in order to generate more business. Adding more content and resources to
The Future is Video: 7 Tips for Using Video in Your Content Marketing Strategy
It’s January and the marketing world is buzzing with predictions for 2015. AS we’re busy keeping track of them here at Media Matters, time and time again we’ve heard that
10 digital marketing priorities for 2015
Although we’re already half way through January (how did that happen?) we thought you’d like to hear our thoughts on where to focus your marketing efforts this year. 1. Go
Five simple ways to drive more traffic to your website
When you read these, you might think that I’m stating the obvious, but you’ve got to start somewhere. Before we look at my top five ideas, I should say that
