Online advertising – optional or essential?
As recently as a couple of years ago, we would have argued that online advertising was not necessary for every client. Where budgets allow, advertising has always been a powerful
Should you use social media for customer service?
The One Show recently set up a social media customer service experiment, contacting five different companies via email and Twitter to see which methods worked most quickly. Twitter won hands
Six reasons to love the new Facebook Insights
As Facebook Managers on behalf of our clients we spend a lot of time examining and analysing statistical data. One of the most common challenges is to get deep enough
Why your personal brand is now as important as your company website
How often do you check to see how you look online? Maybe a few times a year when you run a Google search out of interest? The rest of the
Maximise your communications budget by measuring its effectiveness
How do you measure and evaluate your communications? The Association for the Measurement and Evaluation of Communication (AMEC) held their fifth conference recently and the search for definitive measurement techniques
Smart phones the weapon of choice in propaganda war
How times have changed. The weapon of choice during the recent civil unrest in Turkey seems to have been….the smart phone! With mobile devices now providing the ability to film
Five ways to get the most out of LinkedIn today
LinkedIn has made significant changes over the past year, which in my view have really improved the user experience. Keeping up with what’s new can be a challenge as can
Has the good old fashioned press release had its day?
On the face of it, you might think the press release has been surpassed by other quicker and more dynamic communication tools but it still has its place so don’t
Improve your online marketing with a content plan
“Content marketing” is everywhere and if you’ve been paying attention you’ve probably heard the phrase in the same sentence as SEO (search engine optimisation). Businesses are now also recruiting “content
Definitive PR evaluation guide launched – a must read if you value your PR
This is a terrific piece of work and well worth digesting for anyone involved in the PR industry. Over the years, professionals within the PR world have tried to use
