What is ABM Marketing, Why Does It Work So Well and Where Should You Start?
It would be easy to think of account based marketing (ABM) as ‘nothing new’. It’s using a combination of marketing channels to reach a specific audience and brands have been
Quick Implementation CRO Tactics
The COVID19 lock down is upon on us, and the initial shock has (hopefully) begun to wear off. Many of us have entered ‘take action’ mode, taking what we can
What is the relationship between user behaviour and SEO?
Gone are the days of keyword stuffing, writing 300-600-word blogs. Thank god. Gone are the (far more recent) days of ‘exact phrase’ matching, and, although it has been spoken about
The untapped audience research resource you should be using? Forums.
When considering all of the tools available to us as marketers, it’s fair to assume that we all head towards the data. That’s right, I want the cold, hard statistics
How did the BERT update impact zero click searches?
We recently wrote an article that detailed Google’s BERT update and what that meant for content marketing. You can ready that post in full *here*, but to bring you up to
How will content marketing change following BERT?
Using keyword research and search information to guide content marketing for our clients has been a strategy we have always used at Media Matters. This is important because it means
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
The Hawk update: Expanding local search parameters
Google has taken advantage of the distraction caused by the mobile-first index, by quietly releasing a new update to the core algorithm. Taking place on the 22nd of August, it
Google algorithm updates and the impact they had
As we anxiously anticipate the arrival of the mobile-first index, we take a look back at some of the previous updates and the way in which they shaped the digital
Google removes instant search in a bid to push mobile search even further
Late last month, Google announced they were removing instant search with immediate affect. Instant search was launched in 2010 with the ability to predict what users were searching for, offering
