Content is every word and every image your business produces, from your blog to your product pages, from your YouTube channel, Twitter feed and monthly e-shot to your FAQ and About Us pages.
You are now your own publisher, creator and provider of your own “user-generated” content and a whole array of content marketing ideas. In my view, this is a privilege; an opportunity to engage and reach out to your audience and so it needs approaching with respect, consideration and planning.
Website content ideas come in all shapes and sizes. The number one rule is to ensure every piece of content created or curated is used in a simple, straightforward way, it’s grammatically correct, spelling is 100% and the copy is clean throughout. Delivering sub-standard content will lose you an audience, no matter how good your content ideas are.
You should be following a content plan, packed with ideas for website content, scheduled over the next weeks and months. Try to work at least a quarter in advance – this will give you breathing space to be creative and maximise content ideas across several platforms.
Maximise every opportunity
Using imagery is a clever way to build empathy with your audience. A great picture can reflect your brand in an instant; opening up social channels such as Facebook allows you to ask your audience to share their images with you and vice versa. Introduce humour through Memes and competitions. Starbucks uses its Facebook photo app brilliantly to demonstrate how its coffee beans are grown and harvested around the world.
Although these examples will have required a range of budgets (Virgin’s five-min video doesn’t come cheap), the actual content ideas in themselves are simple. What I’m trying to say is that creating content marketing ideas really isn’t rocket science. Content ideas are wrapped up in your businesses’ everyday activities. There will be events and news happening that make viable online marketing content, it’s just about recognising the fact and then really making use of it to your advantage.
Just bear in mind three essentials:
- Ensure accuracy at all times – otherwise you will turn-off your audience immediately
- Don’t get carried away – content ideas must always meet your business objectives
- Ensure your content is always relevant and engaging to your target audience