Eleven tips for improving your company image…..

Posted under PR
  1. Make sure your brand is consistent across all platforms – website; marketing materials; advertisements and so on.  Get professional help if you need it.
  2. Review the way you describe your business – the kind of words you use.  Do they accurately reflect what you are all about as a business.
  3. Little things matter – customer parking spaces; warm welcome at a tidy and efficient reception; clean company vehicles; clean crockery for drinks at meetings; return calls and emails promptly; talk more and write less; there are endless examples!
  4. Ensure your staff understand what matters to you – this is about your company values; what is acceptable and what is not; what you are trying to achieve; and how you are going to measure them against that objective; and how they will benefit.
  5. Get their total buy in to your goals.
  6. Review your customer ‘moments of truth’ – work out the key contact moments with all your customers/potential customers and make sure that everyone is carefully managed for maximum impact.  And research your customers so you can show an interest in what they do!
  7. Do what you say you are going to do – every time; and if things go wrong – hold your hands up and be transparent about it.  Everyone makes mistakes – putting them right can win more friends and actually enhance your reputation!
  8. Have clear policies on company messages on social media and on the internet – decide who is going to be your Twitter or Facebook voice.
  9. Say thank you when you win new business – and stay in touch with customers once the contract has been completed.  Ask them whether they are happy with your service.  Build friendly but professional partnerships.
  10. Keep all your digital activity up to date – it is your shop window and means you are effectively open for business 24 hours a day.  Keep it fresh and current.
  11. Get out and about to network with your target audience – but don’t bore contacts silly by talking about business from the moment you arrive to the moment you leave.  Build relationships!


Peter Corder

A former journalist, Peter founded Media Matters back in 1994, having worked for a number of newspaper publishing groups across East Anglia and the East Midlands in senior editorial roles.

He began the business from converted outbuildings next to his home near Stamford before moving to offices in Lynch Wood back in 2007 to cope with increasing client workloads.

Peter has now stepped back from the coal-face of the business but still provides support to the Media Matters’ team and to some clients.