Always split test key variables such as subject lines and review your open rates, click through rates and response levels. If they are not good enough – tweak either the frequency or content. Try testing with different database groups – sending two a month to one group and one a month to the other. See which generates the most buy in. You can do the same with different content to help you more easily understand what works best for your business.
A former journalist, Peter founded Media Matters back in 1994, having worked for a number of newspaper publishing groups across East Anglia and the East Midlands in senior editorial roles.
He began the business from converted outbuildings next to his home near Stamford before moving to offices in Lynch Wood back in 2007 to cope with increasing client workloads.
Peter has now stepped back from the coal-face of the business but still provides support to the Media Matters’ team and to some clients.
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