Why you shouldn’t wait to make your website mobile

Posted under SEO, Website

We’re quite aware that mobile usage is increasing but the impact of not having a mobile friendly website might be more significant than you think.

We’ve been carrying out a bit of research of our own, and discovered some good statistics highlighting the implications of mobile and tablet device use. The telegraph wrote recently that the use of tablets has contributed to improved retail sales

If you don’t already use one, you probably know plenty of friends and family who are beginning to use tablets to carry out a bit of research and retail therapy in front of the TV in the evenings. It’s certainly “easy” compared to switching on a desktop computer.

What else did we find?

That the number of people accessing social networks via mobile has grown:

mobile browser usage social network stats

And Emarketer has projected some interesting statistics into the future of mobile

UK smartphone users and adoption rate, 2011-2017:

– 2011: 21.6 million (44.1% of mobile phone users / 34.3% of population)
– 2012: 26.4 million (52.5% / 41.7%)
– 2013: 30.9 million (60.4% / 48.4%)
– 2014: 34.6 million (66.7% / 53.7%)
– 2015: 37.8 million (71.7% / 58.2%)
– 2016: 40.7 million (76.6% / 62.2%)
– 2017: 43.4 million (80.9% / 65.8%)

As mobile devices now offer such easy access to the Internet, this is to be expected. But despite the online retail boom, a blog from EConsultancy earlier this year demonstrated just how many retail websites were not optimised for mobile.

Quite surprising as online channels are now so important to them.

Making your website mobile friendly can be achieved in two main ways:

  1. Produce a mobile version, which is essentially a second version of your existing website that will activate when a mobile device is used to access your web pages.
  2. Build your main website as a responsive website. This basically means that your pages have been coded from scratch to behave more fluidly, altering their width and style for different sized devices.

The best thing to do is ask your website developer. Either one of these approaches will be better than not optimising for mobile. Probably the best approach is to go for a responsive website if you’re thinking of building a new one and create a mobile version if you already have a website. Although in truth either way will work well.

Is it time you made your website mobile friendly?

Karen McNulty

Karen joined Media Matters in 2007. She is an accredited trainer and Chartered Marketer (with the CIM) and has worked in the sector for over 20 years. She is passionate about technology and loves to keep up with new innovations and trends around Digital Transformation, digital marketing and cloud computing. A strategic, dynamic and innovative senior digital marketer, Karen has a rich and varied portfolio of experience in a variety of disciplines, industries and verticals.

Karen actually left us to pursue her interest in IT for a two year spell but couldn’t keep away! She has returned full of beans to raise the profile of digital and cloud marketing opportunities for business. Her role as operations director covers all things “techie" both in house and with on-boarding clients.