Smart phones the weapon of choice in propaganda war
How times have changed. The weapon of choice during the recent civil unrest in Turkey seems to have been….the smart phone! With mobile devices now providing the ability to film
Five ways to get the most out of LinkedIn today
LinkedIn has made significant changes over the past year, which in my view have really improved the user experience. Keeping up with what’s new can be a challenge as can
Has the good old fashioned press release had its day?
On the face of it, you might think the press release has been surpassed by other quicker and more dynamic communication tools but it still has its place so don’t
Improve your online marketing with a content plan
“Content marketing” is everywhere and if you’ve been paying attention you’ve probably heard the phrase in the same sentence as SEO (search engine optimisation). Businesses are now also recruiting “content
Definitive PR evaluation guide launched – a must read if you value your PR
This is a terrific piece of work and well worth digesting for anyone involved in the PR industry. Over the years, professionals within the PR world have tried to use
