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For a few years now Media Matters has sponsored Peterborough Regional College’s Highest Achiever in Media award. It’s always a pleasure to celebrate the hard work of the college’s most
For the majority of businesses, Q1 of 2017 will be the time to focus on budget allocations for the next financial year. PR and digital marketing budgets should form a
This blog post is about case studies. Wait. Don’t leave yet! Cases studies are a fantastic way to promote a business. Unfortunately, too often they are stigmatised as dry, boring,
On the 27th October 2016 we learnt that Twitter was shutting down Vine. As soon as the news was announced, the world of social media erupted with fond farewells: #RIPVine.
Over the last decade the Internet has diversified and enriched the PR industry, with an explosion in mobile devices and faster networks making a vast range of content immediately available
The digital marketing landscape changes so regularly that without training or upskilling you can be left behind. The Media Matters team regularly skill-share in the office, but some external events
We’ve been discussing viral marketing and how businesses can remain relevant in the current market, and one of the most effective methods is through networking. Networking can seem scary at
Market research isn’t just for large corporations. If used effectively, it can be used by businesses of all sizes, across all industries. Successful businesses will regularly update their market research
Integrated or specialist marketing agency – what’s right for your business? This is a question businesses the world over will ask themselves from time to time. In the ever-changing world
If you have a valuable product but have no idea who to market it to, the value of your product may as well be zero. Most importantly, it becomes a
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