How to use video content in PR: Five top tips!
Over the last decade the Internet has diversified and enriched the PR industry, with an explosion in mobile devices and faster networks making a vast range of content immediately available
Our review of BrightonSEO April 2016
The digital marketing landscape changes so regularly that without training or upskilling you can be left behind. The Media Matters team regularly skill-share in the office, but some external events
The importance of networking
We’ve been discussing viral marketing and how businesses can remain relevant in the current market, and one of the most effective methods is through networking. Networking can seem scary at
3 steps not to skip when conducting market research
Market research isn’t just for large corporations. If used effectively, it can be used by businesses of all sizes, across all industries. Successful businesses will regularly update their market research
Integrated or Specialist marketing agency – what’s right for your business?
Integrated or specialist marketing agency – what’s right for your business? This is a question businesses the world over will ask themselves from time to time. In the ever-changing world
Getting to know your audience with Google Analytics
If you have a valuable product but have no idea who to market it to, the value of your product may as well be zero. Most importantly, it becomes a
A month in the life of Media Matters
It’s not often that we sit still enough to add together the statistics as a result of the work we carry out for our clients. But in December we decided it would
10 reasons to work with an integrated marketing agency
The world of “agency” is a bit of a mystery if you don’t use one or have never worked in one. So we got our heads together here and came
What can we learn from the Christmas marketing campaigns we love?
We’ve had a tear in our eye watching the John Lewis Man on the Moon, giggled at the Lidl School of Christmas and gasped as that clumsy Mog getting himself
5 simple ways to make your content more interactive
Content is everywhere. Of course, I would say that as a marketer who creates and consumes content every day. But it’s true: when I check Facebook my friends are posting
