Which social media are right for my business in 2015?
Our use of social media as a communications tool is now well established, with benefits ranging from the speed with which we can share information, to a surprisingly effective way
How to create a content marketing plan that works (plus a bonus checklist)
Writer’s block. It’s the bane of many content marketers’ jobs. It leaves them sat at their desk, fingers poised over the keyboard, anxiously waiting for an epiphany saying: “That’s exactly what
5 reasons to add more resources to your website
Your website shouldn’t be static, it should be in a constant state of evolution, continually improved and optimised in order to generate more business. Adding more content and resources to
The Future is Video: 7 Tips for Using Video in Your Content Marketing Strategy
It’s January and the marketing world is buzzing with predictions for 2015. AS we’re busy keeping track of them here at Media Matters, time and time again we’ve heard that
10 digital marketing priorities for 2015
Although we’re already half way through January (how did that happen?) we thought you’d like to hear our thoughts on where to focus your marketing efforts this year. 1. Go
Website metrics: 5 things to measure to make sure your website is working for you
Note: This blog post assumes that you have Google Analytics or something equivalent installed to track your website. If you don’t, then stop reading this post right now and get
Five simple ways to drive more traffic to your website
When you read these, you might think that I’m stating the obvious, but you’ve got to start somewhere. Before we look at my top five ideas, I should say that
Balancing your user-friendly and SEO copy to produce quality web content
Getting the balance right between optimised web copy and user-friendly content on your website is a challenge. But it’s crucial to do so and here’s my take on how to
Why good PR can support your website and help with SEO
Generating positive PR is one thing – maximising its benefit is another. Good PR helps build profile and target your audience with relevant messages but rather than simply sitting back
Open Graph and Social Meta Tags… huh?
Fair warning: I am about to get a little bit more technical than most people may be bothered to deal with, but that is the very reason you should, because
