Email marketing: how to make sure people want to hear from you
The number of unsolicited email newsletters that arrive in our inboxes these days means that the good ones really do stand out from the crowd. That doesn’t necessarily mean spending
6 ways to optimise your emails for mobile
Before writing this blog post I looked through my mobile inbox to find some good examples of email optimised for mobile to share with you, I was really surprised at
5 uses for email marketing that you might not have thought of
You receive loads of emails every day, many of them spam, some just not relevant and if you’re lucky one or two that you want to read. Obviously a good
6 email marketing bloopers you really should avoid
I think we would all agree, email marketing is one of the top tools in our online marketing kitbag. But it can still come back to bite if it’s not
Email marketing frequency: How much is too much?
It is a well known fact of commercial life that the more regular communication you have with your customers and potential customers, the more business you will generate. Regular communication
How to effectively manage your email lists for email marketing
Effective email list management is half the battle for successful email marketing so here are some best practice tips to follow to make sure you are managing your contact list
Which email subject lines work the best?
First impressions count – never more so than in the email subject lines of your email marketing. We all receive more emails a day than we can sometimes cope with.
Email marketing law – why data protection rules are important
Email marketing law and data protection is a topic that comes up quite a lot so it’s worth re-visiting from time to time. If you’re using email marketing to reach
7 Deadly Email Template Sins
Is your email bounce rate too high? Click through rate too low? Are people just not opening your emails? It could all be down to the email template you’re using.
How to make sure your emails get opened
Email marketing is one of the best forms of PR communication we have at our disposal and yet it continues to be clouded in negativity by so many. Why? Because
