8 ways to make case study videos more engaging
A good case study or testimonial can mean the difference between gaining a new customer or that customer going elsewhere. Video case studies are dynamic and add a level of
[News] Work experience at Media Matters: Hannah’s story
Over the last week we have had the absolute pleasure of welcoming Hannah, a local work experience student, into the Media Matters team. A keen photographer, Hannah wanted to learn
How to make sure you’re offering value through your social media
If you’re not doing it, you likely have someone saying you should, and if you are there is someone telling you how to do it better. Whichever camp you fall
How to secure great product placement in 2018
As a PR professional, there is no better feeling than securing great coverage however there’s no denying it’s not as easy as it used to be. The media landscape is
How to master the art of headline writing
Powerful and emotive – funny and ridiculous – shocking or sad: whatever the headline, make sure it grabs you or the reader in some way. Now I come from a
The Hawk update: Expanding local search parameters
Google has taken advantage of the distraction caused by the mobile-first index, by quietly releasing a new update to the core algorithm. Taking place on the 22nd of August, it
Google algorithm updates and the impact they had
As we anxiously anticipate the arrival of the mobile-first index, we take a look back at some of the previous updates and the way in which they shaped the digital
Google removes instant search in a bid to push mobile search even further
Late last month, Google announced they were removing instant search with immediate affect. Instant search was launched in 2010 with the ability to predict what users were searching for, offering
PR inspiration… from the ice hockey
Before I dive in, a bit of forewarning: this has been written at the peak of the off-season and I’m missing hockey! Secondly, as a big Belfast Giants fan, I
3 steps to measuring your content marketing campaign
Everyone is doing content marketing but very few know how to measure it. It’s so important to be able to assess marketing efforts to determine their effectiveness, and ultimately the
