A month in the life of Media Matters
It’s not often that we sit still enough to add together the statistics as a result of the work we carry out for our clients. But in December we decided it would
10 reasons to work with an integrated marketing agency
The world of “agency” is a bit of a mystery if you don’t use one or have never worked in one. So we got our heads together here and came
What can we learn from the Christmas marketing campaigns we love?
We’ve had a tear in our eye watching the John Lewis Man on the Moon, giggled at the Lidl School of Christmas and gasped as that clumsy Mog getting himself
5 simple ways to make your content more interactive
Content is everywhere. Of course, I would say that as a marketer who creates and consumes content every day. But it’s true: when I check Facebook my friends are posting
Is CRM embedded in your marketing plan?
This doesn’t just mean that you’ve ticked the box and got some CRM software to manage sales leads, useful though that is. CRM or customer relationship management is an extremely
20 ways to improve engagement on Twitter
I had a bit of a dilemma when starting this blog – should I be explaining how to improve engagement or techniques to increase engagement on Twitter? Ultimately, everyone wants
Which social media are right for my business in 2015?
Our use of social media as a communications tool is now well established, with benefits ranging from the speed with which we can share information, to a surprisingly effective way
How to create a content marketing plan that works (plus a bonus checklist)
Writer’s block. It’s the bane of many content marketers’ jobs. It leaves them sat at their desk, fingers poised over the keyboard, anxiously waiting for an epiphany saying: “That’s exactly what
5 reasons to add more resources to your website
Your website shouldn’t be static, it should be in a constant state of evolution, continually improved and optimised in order to generate more business. Adding more content and resources to
The Future is Video: 7 Tips for Using Video in Your Content Marketing Strategy
It’s January and the marketing world is buzzing with predictions for 2015. AS we’re busy keeping track of them here at Media Matters, time and time again we’ve heard that
