Email marketing frequency: How much is too much?
It is a well known fact of commercial life that the more regular communication you have with your customers and potential customers, the more business you will generate. Regular communication
How to effectively manage your email lists for email marketing
Effective email list management is half the battle for successful email marketing so here are some best practice tips to follow to make sure you are managing your contact list
Which email subject lines work the best?
First impressions count – never more so than in the email subject lines of your email marketing. We all receive more emails a day than we can sometimes cope with.
Email marketing law – why data protection rules are important
Email marketing law and data protection is a topic that comes up quite a lot so it’s worth re-visiting from time to time. If you’re using email marketing to reach
7 Deadly Email Template Sins
Is your email bounce rate too high? Click through rate too low? Are people just not opening your emails? It could all be down to the email template you’re using.
How to make sure your emails get opened
Email marketing is one of the best forms of PR communication we have at our disposal and yet it continues to be clouded in negativity by so many. Why? Because
The best eCommerce email marketing techniques
We’ve established why email marketing is important for ecommerce websites. Now here are some of the top e-mail marketing techniques for ecommerce, all of which improve the probability of potential
Why email marketing is vital for eCommerce
Email marketing is a really effective marketing channel for most businesses, delivered in the right way. But if you’re selling via your website, it should be one of the number
Important information about the Heartbleed Bug
Following recent news that the Heartbleed Bug can exploit a security flaw across the majority of the Internet, we are taking action with our clients to update all passwords. Technical
The art of writing metadata for SEO in 2014
There are without doubt best practices when it comes to writing a good page titles and descriptions but thinking about it in a way that is too “scientific” can often
