Who do you think you are?
If you’ve ever tried to create an elevator pitch (a brief summary of who you are and what you do) you’ll know what I mean. Ask yourself the following questions.
As importance of content grows, businesses become own publishers
As the Google keyword rulebook gets thrown out of the window, there has never been a clearer message that businesses are themselves the publishers of tomorrow. The days have passed
Should you use social media for customer service?
The One Show recently set up a social media customer service experiment, contacting five different companies via email and Twitter to see which methods worked most quickly. Twitter won hands
Eleven tips for improving your company image…..
Make sure your brand is consistent across all platforms – website; marketing materials; advertisements and so on. Get professional help if you need it. Review the way you describe your
How to avoid falling foul of Google’s new text link rules
We all know how good online PR content is for SEO (if we don’t, we should pack up and go home now!) but recent changes to its algorithms means Google
Why you shouldn’t wait to make your website mobile
We’re quite aware that mobile usage is increasing but the impact of not having a mobile friendly website might be more significant than you think. We’ve been carrying out a
Choosing the right words to position your business
How important are words? During a recent visit to a gastro pub in Southampton I found myself being seduced by the clever use of words to describe a menu offering.
Six reasons to love the new Facebook Insights
As Facebook Managers on behalf of our clients we spend a lot of time examining and analysing statistical data. One of the most common challenges is to get deep enough
Planning and preparing a PR strategy and sticking to it!
What do you do as a business when a golden PR opportunity potentially arises – but it’s not in your strategy and not budgeted for? This dilemma will have raised
Why your personal brand is now as important as your company website
How often do you check to see how you look online? Maybe a few times a year when you run a Google search out of interest? The rest of the
