01733 371363
  • Twitter
  • Facebook
  • LinkedIn
Media Matters Logo
  • Home
  • Inbound Marketing
    • Content marketing
    • Lead Generation
    • SEO
    • Social Media
    • Marketing Automation
    • ABM
  • Websites
    • Website Design and Development
    • E-Commerce
    • Website Audit
  • Insights
  • About
    • Case Studies
    • Media Matters Careers
    • Meet The Team
    • Working with us
  • Contact
Media Matters Logo
  • Inbound Marketing
    • Content marketing
    • Lead Generation
    • SEO
    • Social Media
    • Marketing Automation
    • ABM
  • Websites
    • Website Design and Development
    • E-Commerce
    • Website Audit
  • Insights
  • About
    • Case studies
    • Media Matters Careers
    • Meet The Team
    • Working with us
  • Contact
  • Twitter
  • Facebook
  • LinkedIn
01733 371363
Featured article

The key facts you need to know about the Google Page Experience Update

Read article 
Featured article

21 marketing tips to maximise lead generation in 2021

Read article 
Featured article

Memorable personalities of 2020 – our top picks

Read article 
Featured article

The buyer’s journey: Everything you need to know to grow your pipeline

Read article 
Featured article

Offline Marketing Drives Online Results

Read article 
Featured article

What is Inbound Marketing (and why you need it!)

Read article 
Featured article

5 Clever Ways to Ramp Up Your Content Marketing

Read article 
Featured article

7 FAQs for Facebook Advertising

Read article 
Featured article

The Media Matters Team On…Stand Out Brands

Read article 
Home / Blog

Media Matters Blog

Looking for some PR and digital marketing inspiration? Our bloggers stay ahead of the latest trends and love to share their insights into the world of communications. A great way to find out more about us and the topics that are relevant to your business, grab a cuppa and have a read!

10 digital marketing priorities for 2015

15/01/2015 by Karen McNulty

Although we’re already half way through January (how did that happen?) we thought you’d like to hear our thoughts on where to focus your marketing efforts this year. 1. Go

Read full article

Website metrics: 5 things to measure to make sure your website is working for you

21/10/2014 by Laura McGill

Note: This blog post assumes that you have Google Analytics or something equivalent installed to track your website. If you don’t, then stop reading this post right now and get

Read full article

Five simple ways to drive more traffic to your website

02/10/2014 by Karen McNulty

When you read these, you might think that I’m stating the obvious, but you’ve got to start somewhere. Before we look at my top five ideas, I should say that

Read full article




Balancing your user-friendly and SEO copy to produce quality web content

12/09/2014 by Dawn Strange

Getting the balance right between optimised web copy and user-friendly content on your website is a challenge. But it’s crucial to do so and here’s my take on how to

Read full article

Why good PR can support your website and help with SEO

04/09/2014 by Peter Corder

Generating positive PR is one thing – maximising its benefit is another. Good PR helps build profile and target your audience with relevant messages but rather than simply sitting back

Read full article

Open Graph and Social Meta Tags… huh?

08/08/2014 by Laura McGill

Fair warning: I am about to get a little bit more technical than most people may be bothered to deal with, but that is the very reason you should, because

Read full article

Don’t let dot-uk pass you by!

28/07/2014 by Karen McNulty

.uk top level domain extensions are now available to buy. If you already own the .co.uk extension for your domain, you will have the first right to buy the new

Read full article

6 ways to make your website more social

24/07/2014 by Dawn Strange

I have lost count of how many companies contact us to help with social media, only to find they have a website which is so rigid and inflexible that there

Read full article

How to use your email marketing data

11/07/2014 by Karen McNulty

One of the best things about being an agency is that we have to be disciplined about tracking and managing data and reporting statistics, because we’re accountable to our clients.

Read full article

Email marketing: how to make sure people want to hear from you

01/07/2014 by Peter Corder

The number of unsolicited email newsletters that arrive in our inboxes these days means that the good ones really do stand out from the crowd. That doesn’t necessarily mean spending

Read full article

  • «
  • 1
  • …
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • »
Archive
  • April 2022
    • Avoiding instant pay options is killing your sales (and potentially wasting ad spend)
    • Inbound vs outbound marketing - what's the difference?
  • March 2022
    • The Fundamentals of Account Based Marketing
    • The three essentials your website needs right now
    • The Five Forgotten Aspects of the Content Marketing Matrix
    • Inbound marketing activities: To target every stage of the sales funnel
  • February 2022
    • Content distribution: why it matters and how to master it
  • January 2022
    • The hidden benefits of auditing and how to make your audits better
  • December 2021
    • How to create content that helps – not hinders – lead generation
  • November 2021
    • 2022 marketing trends: what to look out for
  • September 2021
    • Part two: how to create an information architecture for your website or improve what you’ve already got
  • August 2021
    • Part one: what is information architecture and why does it matter for your website?
  • July 2021
    • It’s personal: six ways to bring personality to your company LinkedIn page (and see engagement increase)
    • What is thin content, why is it negatively impacting your SEO and what to do about it?
  • May 2021
    • How to use the E-A-T guidelines to inform your content strategy
    • The key facts you need to know about the Google Page Experience Update
  • April 2021
    • Ideas for Using LinkedIn in Account Based Marketing
  • March 2021
    • How To Write A Press Release
  • January 2021
    • Could HubSpot be the perfect marketing platform for your company?
    • 21 marketing tips to maximise lead generation in 2021
  • December 2020
    • Friends or foes? We’re choosing our standout personalities from 2020 – Do you agree?
  • November 2020
    • The buyer’s journey: Everything you need to know to grow your pipeline
  • October 2020
    • We combined a client’s inbound strategy with offline activity and it improved digital results too
  • September 2020
    • What is Inbound Marketing (and why you need it)!
  • August 2020
    • Five Clever Ways to Ramp Up Your Content Marketing
    • 7 FAQs for Facebook Advertising
  • June 2020
    • That b….acklinking queen, Carole Baskin
    • Keep Calm and make the right PR choices under pressure
    • The Media Matters Team On…Stand Out Brands
    • How Peterborough became relevant during COVID19
  • May 2020
    • Psychographic, demographic and behavioural data: What you need to know
  • April 2020
    • What is ABM Marketing, Why Does It Work So Well and Where Should You Start?
    • Tools to help you with your content strategy and research (Part One)
    • Quick Implementation CRO Tactics
    • What is the relationship between user behaviour and SEO?
    • The untapped audience research resource you should be using? Forums.
    • How did the BERT update impact zero click searches?
  • March 2020
    • How will content marketing change following BERT?
  • March 2019
    • 6 Content Marketing Trends To Consider
  • September 2018
    • Super-charge your Facebook Ads with the Facebook Pixel
  • June 2018
    • 8 ways to make case study videos more engaging
  • March 2018
    • [News] Work experience at Media Matters: Hannah’s story
  • January 2018
    • How to make sure you’re offering value through your social media
  • December 2017
    • How to secure great product placement in 2018
  • November 2017
    • How to master the art of headline writing
  • October 2017
    • The Hawk update: Expanding local search parameters
  • September 2017
    • Google algorithm updates and the impact they had
  • August 2017
    • Google removes instant search in a bid to push mobile search even further
    • PR inspiration… from the ice hockey
  • July 2017
    • 3 steps to measuring your content marketing campaign
  • June 2017
    • [News] Media Matters team go back to their roots with journalism workshop
  • January 2017
    • Setting your PR and digital marketing budget for 2017/18
  • November 2016
    • Ten tips for writing strong case studies (and getting them published!)
    • Vine is shutting down: A lesson in why not to put all your eggs in one basket
  • May 2016
    • How to use video content in PR: Five top tips!
    • Our review of BrightonSEO April 2016
  • April 2016
    • The importance of networking
  • March 2016
    • 3 steps not to skip when conducting market research
    • Integrated or Specialist marketing agency - what's right for your business?
    • Getting to know your audience with Google Analytics
  • January 2016
    • A month in the life of Media Matters
    • 10 reasons to work with an integrated marketing agency
  • December 2015
    • What can we learn from the Christmas marketing campaigns we love?
  • November 2015
    • 5 simple ways to make your content more interactive
  • September 2015
    • Is CRM embedded in your marketing plan?
  • April 2015
    • 20 ways to improve engagement on Twitter
  • March 2015
    • Which social media are right for my business in 2015?
  • February 2015
    • How to create a content marketing plan that works (plus a bonus checklist)
  • January 2015
    • 5 reasons to add more resources to your website
    • The Future is Video: 7 Tips for Using Video in Your Content Marketing Strategy
    • 10 digital marketing priorities for 2015
  • October 2014
    • Website metrics: 5 things to measure to make sure your website is working for you
    • Five simple ways to drive more traffic to your website
  • September 2014
    • 


Balancing your user-friendly and SEO copy to produce quality web content
    • Why good PR can support your website and help with SEO
  • August 2014
    • Open Graph and Social Meta Tags… huh?
  • July 2014
    • Don’t let dot-uk pass you by!
    • 6 ways to make your website more social
    • How to use your email marketing data
    • Email marketing: how to make sure people want to hear from you
  • June 2014
    • 6 ways to optimise your emails for mobile
    • 5 uses for email marketing that you might not have thought of
    • 6 email marketing bloopers you really should avoid
  • May 2014
    • Email marketing frequency: How much is too much?
    • How to effectively manage your email lists for email marketing
    • Which email subject lines work the best?
    • Email marketing law - why data protection rules are important
    • 7 Deadly Email Template Sins
  • April 2014
    • How to make sure your emails get opened
    • The best eCommerce email marketing techniques
    • Why email marketing is vital for eCommerce
    • Important information about the Heartbleed Bug
  • March 2014
    • The art of writing metadata for SEO in 2014
    • Case studies: old hat or useful online marketing content?
    • Sticky content – some simple tips for writing content that sticks…
  • February 2014
    • Top 10 reasons to start a blog in 2014
    • The changing PR landscape
  • January 2014
    • 5 tips to kick start your local SEO
    • How to find valuable and relevant content marketing ideas
    • Online PR and marketing predictions for 2014
    • What is content writing for SEO?
  • December 2013
    • Are you a business planner?
    • An introduction to Local SEO
    • What will you be sending clients this year? A digi or printed xmas message….
  • November 2013
    • Online advertising – optional or essential?
    • Mike Ashley: How to score a PR own goal….
  • October 2013
    • Understanding the media agenda
    • 10 simple tips to get the most from your email marketing
    • Who do you think you are?
    • As importance of content grows, businesses become own publishers


  • September 2013
    • Should you use social media for customer service?
    • Eleven tips for improving your company image…..
    • How to avoid falling foul of Google’s new text link rules
  • August 2013
    • Why you shouldn’t wait to make your website mobile
    • Choosing the right words to position your business
    • Six reasons to love the new Facebook Insights
  • July 2013
    • Planning and preparing a PR strategy and sticking to it!
    • Why your personal brand is now as important as your company website
    • Maximise your communications budget by measuring its effectiveness
    • Why email marketing still has a future
  • June 2013
    • Smart phones the weapon of choice in propaganda war
    • Five ways to get the most out of LinkedIn today
    • Has the good old fashioned press release had its day?
    • Improve your online marketing with a content plan
    • Definitive PR evaluation guide launched - a must read if you value your PR
  • View older posts
Categories
  • mm_pr_icon PR
  • mm_content_iconContent
  • mm_social_iconSocial
  • mm_email_iconEmail
  • mm_advertising_iconAdvertising
  • mm_websites_icon Website
  • mm_seo_icon SEO
Posts by Author
Dawn-Strange

Dawn Strange

Karen McNulty

Karen McNulty

Amy-Bull

Amy Bull

Cetti-Long

Cetti Long

Brad-Mylne

Brad Mylne

Alix Horspool

Alix Horspool

Rudi-van-der-westhuizen

Rudi van der Westhuizen

Sign up for Email Updates
Join our mailing list to keep up to date with the latest PR and digital trends, events and blogs.
  • This field is for validation purposes and should be left unchanged.

Sign up for our email newsletter

  • This field is for validation purposes and should be left unchanged.
 
  • Inbound Marketing
    • Content marketing
    • Lead Generation
    • Marketing Automation
    • ABM
    • SEO
    • Social Media
 
  • Websites
    • Website Design and Development
    • E-Commerce
    • Website Audit
 
  • About us
    • Media Matters Careers
    • Meet The Team
    • Working with us
    • Blog
 
  • Legal
    • Cookie & Privacy Policy
CIM Logo

© 2022 Media Matters PR Limited, Registered Address: 42 Tyndall Court, Commerce Road, Lynch Wood, Peterborough, PE2 6LR, Telephone: 01733 371363

CIM Logo Chartered Institute of Marketing
CIPR Logo Chartered Institute of Public Relations
Hubspot Badge Certified Hubspot Agency Partner
Certified Google Ads Partner