What is content writing for SEO?
2013 was the year that everybody woke up to the importance of good content, fuelled by changes to the Google Algorithm in 2011 and 2012 (Panda and Penguin updates, lots
Are you a business planner?
Writing a plan is easy – sticking to it is much more difficult. We’ve all done it. We sit down, write a plan for something – personal or business and
An introduction to Local SEO
What is local SEO (Search Engine Optimisation)? Local SEO is essentially the practice of optimising your online presence so that you appear in the top positions for searches that relate
What will you be sending clients this year? A digi or printed xmas message….
It’s December and that means the annual office Christmas card debate is underway. Should we stand by our old favourite – the stuffing envelopes printed message approach – or should
Online advertising – optional or essential?
As recently as a couple of years ago, we would have argued that online advertising was not necessary for every client. Where budgets allow, advertising has always been a powerful
Mike Ashley: How to score a PR own goal….
The billionaire owner of Newcastle United football club Mike Ashley has an interesting approach to PR. The man behind the multi million pound Sports Direct empire has banned the local
Understanding the media agenda
PR people are often lampooned in the specialist media press for adopting a tired and amateurish approach to ‘selling in’ stories for their clients. You know the kind of thing
10 simple tips to get the most from your email marketing
Email marketing is my favourite online marketing tool! One of the reasons for this is that it’s so versatile. As a communication medium it can be used to sell, inform,
Who do you think you are?
If you’ve ever tried to create an elevator pitch (a brief summary of who you are and what you do) you’ll know what I mean. Ask yourself the following questions.
As importance of content grows, businesses become own publishers
As the Google keyword rulebook gets thrown out of the window, there has never been a clearer message that businesses are themselves the publishers of tomorrow. The days have passed
