Case studies: old hat or useful online marketing content?
Case studies have been part and parcel of PR content from day one. Today, their value is just as high as ever as the case study becomes a fundamental part
Sticky content – some simple tips for writing content that sticks…
There are some basic common rules when attempting to write content that ‘sticks’: make sure it’s newsy and current make sure it’s interesting and useful write it in a short,
Top 10 reasons to start a blog in 2014
Are you blogging yet? In 2012, Hubspot shared (in their blog) that 57% of companies with a blog have acquired a customer – from their blog. As a blogging advocate
The changing PR landscape
PR has traditionally been about building brand reputations; re-inforcing values; influencing key stakeholders and engaging with consumers. It’s been about persuasion and influencing attitudes to a product or proposition. Historically,
5 tips to kick start your local SEO
Following on from my last blog, an introduction to local SEO and as promised here are some local SEO tips on to get your business performing better in local search results. 1.
How to find valuable and relevant content marketing ideas
Content is every word and every image your business produces, from your blog to your product pages, from your YouTube channel, Twitter feed and monthly e-shot to your FAQ and
Online PR and marketing predictions for 2014
2014 will be a year of consolidation for online PR and marketing. Much of this will be building on the significant Google algorithm updates during 2011 – 2013. The most
What is content writing for SEO?
2013 was the year that everybody woke up to the importance of good content, fuelled by changes to the Google Algorithm in 2011 and 2012 (Panda and Penguin updates, lots
Are you a business planner?
Writing a plan is easy – sticking to it is much more difficult. We’ve all done it. We sit down, write a plan for something – personal or business and
An introduction to Local SEO
What is local SEO (Search Engine Optimisation)? Local SEO is essentially the practice of optimising your online presence so that you appear in the top positions for searches that relate
