According to some research done in 2013 by Nielsen for Twitter; 30% of Twitter users in the UK follow a brand for access to exclusive content, and 34% follow because the brand tweets interesting/entertaining content.
So creating resources and content that ‘speaks’ to your clients/customers gives you valuable content to share on social media, and doing this will help towards building a relevant and engaged social media following.
Building a Contact List
An excellent way of building up a contact list is by having downloadable content on your website that asks for a visitor’s details (normally name and email) in return for accessing it. The extra benefit of doing this is you then know quite specifically what that visitor was interested in based on what they downloaded so you can tailor future conversations/emails to their interests.
Engage More People
Your customers and clients come in all shapes and sizes and just like that, they don’t all like to consume information in the same way. By providing the content that is available on your website in different formats you can grab your visitors attention in different ways and engage them how they like to be engaged. Talk to audio learners through video and podcasts, and show your visual learners how good you are through Infographics and images.
Hopefully you are sufficiently convinced that adding more sources to your website is going to be beneficial. Is there anything I have missed? Or are you still dubious about investing more in your website? Leave a comment below and let me know!
Laura is our digital guru – she loves the opportunity to be both creative and analytical, digging into clients’ analytics and developing insights to help creatively solve problems and fuel successful marketing campaigns.
She is Google Certified and eats, sleeps and breathes the latest developments in digital marketing. She’s passionate about it – and that is great news for all our clients.
She says she loves working with supportive and friendly colleagues at Media Matters. She describes herself as being tenacious, forthright and loves puppies and kittens! She also possesses an incredible attention to detail.
Away from work, she is busy renovating her home with partner Stef – and perhaps not surprisingly loves gaming and socialising.