Six reasons to love the new Facebook Insights

Posted under Social Media

As Facebook Managers on behalf of our clients we spend a lot of time examining and analysing statistical data. One of the most common challenges is to get deep enough into the insights to demonstrate true engagement.

So imagine our delight when Facebook introduced access to much more detailed insight information – a marketer’s dream.

One of our online marketing team, Laura is particularly taken with the new Facebook insights and it’s added features. We’ve got our heads together to select the best of them:

1.    The amount of information you get directly from the interface is much better. You now don’t have to export data to be able to drill down into the statistics for meaningful conclusions.

2.    At a glance you can now see from the overview tab how the page is performing in metrics including, ‘page likes’, ‘post reach’ and ‘engagement’ on each day of the week compared with the previous week. For speed alone we find this useful.
new facebook insights overview3.    You can see a break down of the areas of your Facebook page people are visiting most on any particular day and where traffic to your page is coming from. Previously this information wasn’t available easily – you could use the old “reach” tab to see top referrers but you couldn’t see page tabs compared in this way.
new facebook insights tab visits4.    The ‘When your fans are online’ addition is excellent. You needn’t doubt any more about when is the best time for you to post on Facebook or have to use external tools to work this out.
new facebook insights fans online5.    ‘Best post types’ tells you what gets the best reaction from your fans whether that’s video, photo, links or a plain text update. Previously this was quite a manual process, analysing posts to get a feel for the most effective.

6.    On the posts tab you can now see how far your post reached to people who are fans of your page vs. non-fans, also important for establishing final reach.

Finally, one of my favourite new charts is the demographic info which now shows you the age profiles of your likes compared to Facebook’s overall users:

new facebook insights demographic data

I’m not saying we’re easily pleased but this has been exciting – it makes Facebook reporting much more interesting!

Karen McNulty

Karen joined Media Matters in 2007. She is an accredited trainer and Chartered Marketer (with the CIM) and has worked in the sector for over 20 years. She is passionate about technology and loves to keep up with new innovations and trends around Digital Transformation, digital marketing and cloud computing. A strategic, dynamic and innovative senior digital marketer, Karen has a rich and varied portfolio of experience in a variety of disciplines, industries and verticals.

Karen actually left us to pursue her interest in IT for a two year spell but couldn’t keep away! She has returned full of beans to raise the profile of digital and cloud marketing opportunities for business. Her role as operations director covers all things “techie" both in house and with on-boarding clients.