2. Not every one has a superfast connection! Even if you are lucky enough to be on a 3g/4g connection, images that are too big can be slow to load. When you are designing and creating your email take this into consideration by reducing your image file sizes, especially if you tend to send quite image heavy emails.
3. Remember to include alt text, again this a standard email marketing recommendation but when it comes to mobile it become even more of a must because many mobile email clients automatically block images.
Links and Call to Action’s
In terms of usability for the user you have to remember that you are placing links and buttons that are to be clicked by the users thumb or finger, a much bigger area than a precise mouse click! To prevent the frustration of your user clicking the wrong thing on your email make sure to suitably space out links. Similarly if you use buttons make sure they are sized appropriately.
If you don’t already have a responsive email template, it is definitely time to get one. What do I mean by responsive? In simple terms, layout of the email will alter depending on the size of screen it is being viewed on. So for example, if your email design on desktop has three columns, on mobile it would filter into one. One-column layouts are the best choice for mobiles. Good email marketing platforms will have built in responsive templates for you to customise to suit your business needs. If you can’t find one you like here are 32 more for you to choose from.
Special Bonus Tip
I have added this as a bonus tip as it isn’t technically the email that we are talking about. Remember that if a user is viewing your email on mobile, they are going to be clicking your links on mobile too. Are those pages mobile friendly? If not you might find that users on mobile will bounce off the page and not actually end up taking the action you wanted them to take.
Laura is our digital guru – she loves the opportunity to be both creative and analytical, digging into clients’ analytics and developing insights to help creatively solve problems and fuel successful marketing campaigns.
She is Google Certified and eats, sleeps and breathes the latest developments in digital marketing. She’s passionate about it – and that is great news for all our clients.
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Away from work, she is busy renovating her home with partner Stef – and perhaps not surprisingly loves gaming and socialising.