Smart phones the weapon of choice in propaganda war

Posted under PR, Social Media
photo[1]How times have changed. The weapon of choice during the recent civil unrest in Turkey seems to have been….the smart phone!

With mobile devices now providing the ability to film and broadcast virtually in real-time via the various social networks, oppressive regimes can no longer hide behind curtains of managed propaganda.

The actions of the military and hard line police enforcement are now scrutinised from every conceivable angle to reveal what is actually happening. Inappropriate or unreasonable force can now be seen around the world in seconds.

A BBC news correspondent reported that the vast majority of those protesting in Istanbul were not carrying the usual array of ‘weapons’ but were simply filming with their smart phones.

Even here at home, the use of mobile footage during the recent attack on an off-duty soldier in Woolwich will undoubtedly provide crucial evidence when it comes to any resulting court cases.

A recent survey suggested that 50 per cent of people now relied on social media for their immediate news consumption – which is an alarming statistic for traditional print media outlets. And with Google making over 20 billion dollars in online ad revenue last year – more than ALL the American print media put together – we start to get a clearer picture of just how much and how fast the media world is changing.

The power is now with the people rather than the corporate brand managers or the State-controlled PR machines around the world. Reputations are now scrutinised to the nth degree and made public on social networks.

There has never been a more important time to ensure that your messages are consistent, clear, honest and transparent.

To see the scale of the UK mobile phone proliferation, visit: www.mobilemastinfo.com/stats-and-facts/

Peter Corder

A former journalist, Peter founded Media Matters back in 1994, having worked for a number of newspaper publishing groups across East Anglia and the East Midlands in senior editorial roles.

He began the business from converted outbuildings next to his home near Stamford before moving to offices in Lynch Wood back in 2007 to cope with increasing client workloads.

Peter has now stepped back from the coal-face of the business but still provides support to the Media Matters’ team and to some clients.