When you read these, you might think that I’m stating the obvious, but you’ve got to start somewhere.
Before we look at my top five ideas, I should say that if you’re not already doing or thinking about SEO (search engine optimisation) then it might be time to re-consider.
One of the main ways of course to get more traffic to your site is to be found easily in search for the key phrases you want to be found for. Optimising a website to appear higher up the search results now depends on so many factors that it’s too risky to leave to chance.
In the meantime these 5 areas will help to improve traffic levels regardless of what else you’re doing.
1. Be active on social media
Apart from the fact that all social media profiles will ask you to include a link back to your website, posting useful info and directing people to your website is a sure way to welcome new visitors. Ideally you want to make sure that the pages you direct people to are full of juicy content otherwise you won’t get the click-throughs;
Creating publicity and generating coverage elsewhere on the web means that references to your brand could appear more often in search results. A simple way to do this is to submit your newsworthy stories to local publications, most of which will be online:
In this instance, all of these will either provide a link back to the Media Matters website or make it easy for readers to know what to search for. For any business, this also means that apart from your main website pages being listed for searches related to your brand, so will other mentions be shown.
This has the added bonus of adding more credibility to your business as well as the basic advantage of appearing in several places.
PR is now a hugely important component of SEO activity and this is one of the main reasons – good links back to your website.
3. In depth articles
You might not have noticed these yet, but Google is recognising the importance of in depth content and displaying these separately in search results. You might have read that we now recommend around 600 words for a blog for exactly this reason.
If you think about it, to truly demonstrate authority and your expertise in a specific subject area you need to show you can maintain high quality content by writing to length. Search engines know that this is the case and will place more importance on this sort of article. Look at what happens at the bottom of the first page of results if I search for “writing a blog”:
By providing serious content like this on your website, you stand a better chance of appearing in results for searches like this.
4. Email marketing
We love email marketing because it’s such a neat way of reaching people and encouraging them to visit your website. By targeting a contact list of opted in recipients when you have something fresh to say, you’re guaranteed extra visits to the pages you add as links.
The beauty of this is that not only can you see how many extra visits you get as a result of that email, you can see who has clicked. Invaluable target data as well as more traffic…
5. Paid search advertising
Yes I know there is an extra cost but we know that it is absolutely guaranteed to drive more visitors to your website.
This comes with a health warning though! There’s no point in spending money on Google Adwords (or Bing advertising) unless you know your landing pages are good.
Ideally if you’re going to do this you want to line up all of your ducks to get the best return on investment.
Many businesses use a combination of paid search advertising and SEO to make sure they have the best chance of being found high in search results.