If you’ve ever tried to create an elevator pitch (a brief summary of who you are and what you do) you’ll know what I mean.
Ask yourself the following questions. They may sound incredibly obvious and simple – but can prove really enlightening. Try it…..
What do you do?
What matters most to you?
Do your staff know what matters most to you?
Who are your customers? Describe them.
Where are your customers based?
How do you communicate with your customers? How do you know that is the right method of communication?
Are your customers happy with the service you provide?
How do you communicate with people you would like to be your customers?
What messages do you want to get across to people?
Try and describe the qualities that are fundamentally important to you in business (ie: honest, friendly, reliable, imaginative, transparent etc).
Do all your staff know they are your key qualities? Are you REALLY following them?
Why not ask your customers to choose from a list of words to see if they choose the same ones that you have chosen to describe yourself…..?
What would business or personal ‘success’ mean to you? Describe it. Do you have a plan to achieve it?
There are lots more questions you could explore – all of which will help you to build up a clearer picture of who you are; what you want; what you do; and whether you are heading in the right direction. They can form the basis of a hugely exciting marketing and PR plan to ensure you are engaging with your target audience.
Do you know who you are?