Inbound marketing is the bread and butter of our service at Media Matters. For many brands and agencies, it’s a relatively new concept but, at Media Matters, it’s something that has been integral to the way we’ve worked for 20-plus years.

Inbound marketing revolves around attracting your target audience to your brand, turning them into qualified leads and converting them into loyal customers. Inbound marketing is all about helping your business to grow.

Whatever channel or marketing methodology we’ve used over the last two decades, we’ve always known that the best type of leads are the leads that have come to you – and we’ve seen our clients go from strength-to-strength as a result.

The combined power of multiple channels as part of an inbound marketing strategy

Inbound marketing makes use of multiple channels to demonstrate value to your target audiences, making them aware of your brand, leading them to consider your product or service as an option, through to converting them into customers or clients. That can mean using:

  • Content marketing
  • Email marketing
  • Social media marketing
  • Online and offline advertising
  • Website content, SEO and user experience
  • PR and reputation management

We combine these into inbound marketing services, which we deliver using our expertise and knowledge in each marketing channel.

Our inbound marketing services

Content marketing: Are you looking to create content that engages and resonates with your target audience? We believe that content marketing is the art of communicating with your target audiences by providing useful, relevant information across a range of channels. Learn more about how great content could be a game-changer for your business

Lead generation: If you want to increase the quantity and quality of your leads, you need a lead generation strategy. Find out how we approach each and every lead generation strategy in a unique way, depending on your goals, audience and brand.

Search engine optimisation: There are three pillars to SEO: crawlability; credibility, and content. With our technical and content-led SEO expertise, we master all of the above for our clients. Find out how a better position in search engine results could benefit you

Social media marketing: When executed as part of an inbound marketing strategy, social media has the power to deliver value, drive awareness, generate interest and, ultimately, create conversions. Find out how we utilise social media here

Marketing automation: Marketing automation uses technology to remove repetitive tasks, helps you speak to prospects and customers on a more personal level and allows you to create sophisticated campaigns that nurture leads into conversions. Does that sound like something you need? Learn more here.

Account based marketing (ABM): This hyper-targeted marketing focusses on creating genuine leads and is particularly powerful for B2B brands. Learn more about ABM and how we’ve used campaigns to deliver a clear ROI for our clients

We are HubSpot Partners

We work with many of our clients to deliver inbound marketing strategies using HubSpot marketing automation software. As HubSpot Partners, we help businesses to accelerate the introduction of marketing automation software, in tune with their wider marketing objectives. Our team is HubSpot certified and we’ve been lucky enough to meet the HubSpot team and undergo training at their headquarters in Dublin.

We’ve used HubSpot’s marketing automation platform to help marketing and sales team collaborate – and we’ve integrated the software with other CRMs, including Microsoft Dynamics. We’ve used automation to minimise repetitive tasks, letting us and marketing teams focus on activity that really generates results. And we’ve created plenty of highly personalised marketing campaigns using HubSpot’s array of clever tools.

With HubSpot, you’ll discover a huge range of powerful marketing tools – and with Media Matters, you’ll see these tools being used to generate results.

How do we approach inbound marketing?

We’re a HubSpot Partner but we are also committed to helping our clients find the best solution for them – whether that’s marketing automation, a new website using the HubSpot CMS or a WordPress website. We’ll get to know you, and your objectives, and we’ll put together a plan of action that’s right for your business and circumstances.

Speak to us to learn more about HubSpot, or any of our inbound marketing services

Inbound marketing examples

We use HubSpot marketing automation software, and the wider inbound marketing methodology, for B2B and B2C clients that are local, national and global. Those clients are in a wide range of industries, including property and construction, sustainability, tech and IT services, professional services, manufacturing and consumer goods.

Inbound Marketing: B2B

Inbound marketing and marketing automation are powerful tools and strategies for B2B brands. It will allow you to tap into personalisation, learn more about your audiences, discover what is working in your marketing and create a powerful journey for leads, which turns them into customers.

Learn more here

Inbound Marketing: B2C

Inbound marketing isn’t only for B2B brands. Whether you are a B2C in the FMCG arena, or high-value consumer goods, inbound marketing can help to map out your customers journey, ensuring you’re offering value at every step of the way. Marketing automation minimises repetitive processes and allows you deliver personalised content on scale.

Learn more here

Whether you are a B2B or B2C business, in any industry, get in touch with us today to learn more about inbound marketing. We’ll simply start with a chat about your business, to learn more about your goals and where we can help. Get in touch with the Media Matters team

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