In order to be found by your audience in their web searches, your website needs to be optimised. Search engine marketing includes a variety of activities that will influence the position of your website in search results, for the search terms you want to be found for.

More than just complying with Google guidelines and ever-changing algorithms, SEO is discovering the ways your audience are searching and the language they are using, before using this information to create a website that is optimised to perform well in organic search , as well as offering the value and information your audience require.

Improving your visibility in search engine results is only the beginning of the journey. Your website needs to provide a great experience for users, from well-written, optimised copy, to design and information architecture. Quick fix SEO isn’t the answer where you may experience short-lived results, but this will eventually lead to long-term damage that is difficult to recover from.

Our experienced team are equipped with knowledge of technical, off page and on page SEO, meaning that comprehensive, bespoke strategies are created to deliver maximum results. You can rely on us to keep up to date with the latest techniques and search algorithm changes, while you get on with what you do best.

We like to think of SEO as three defined areas – Crawlability, Content and Credibility.

Crawlability

To ensure that your website can be crawled by search engines and indexed in the most favourable positions, improving its visibility in the SERPS and securing organic traffic, it needs to be optimised using technical SEO.

Technical SEO is a broad field that includes meta data, sitemaps, internal linking, page load speed, use of structured data, URL structure keyword research and JavaScript indexing.

The above elements are also referred to as ‘on-site SEO’. When these elements are well-optimised, the search engine can quickly and thoroughly interpret a webpage, identify it as useful and relevant to the search query before ranking it well, securing traffic.

Our team of experts are well versed in all elements of technical SEO, carrying out methodical audits, before making informed recommendations and actioning tasks in order of priority.

Content

Popularity in search engines is now also defined by the quality of the content on your website. Google and the other search engines determine popularity by the number and quality of other websites that link back to your website.

Another indicator is the way that users interact with your website. For instance, how many pages are users looking at? How long are they staying on your website? What is the conversion rate?

All of these factors can influence your position in search results. If your content is of high-quality, informative, engaging and delivers value to the user, this will be demonstrated by your user’s behaviour, and will be a factor that influences improved rankings.

What do we mean by good content?

Your website visitor is looking for information, advice, expertise and insight into the areas that you specialise in. This can take the form of:

  • On-page content
  • Articles, white papers, guides
  • Podcasts, videos, blogs and tips
  • Case studies and infographics
  • Games

In short, value added content that makes your website more useful than your competitors’. We pride ourselves on our informed and guided content marketing services, you can learn more about our approach to content marketing and the inbound methodology here.

Credibility

In addition to technical SEO, off site SEO is equally important, helping to build the credibility and authority of a website.
Building an online presence and linking back to your website from other relevant and authoritative domains sends the message to search engines that your site is credible, trustworthy and valuable its users.

Our team of PR experts, copywriters and online marketing specialists know just what this means and will provide not only recommendations but well-written unique subject matter too, securing links from relevant and specified publications.

Local SEO

For a local or regional business, a more specific approach is required related to location. We can provide tailored packages for local SEO which focus on your area and optimising your website for local search results.

E-commerce SEO

E-commerce websites have a unique set of requirements to satisfy in order to perform well in search results. Our SEO experts have a strong understanding of retail website optimisation and raising your e-commerce profile.

SEO is one of those disciplines that we think we understand, but the truth is it’s a fast-changing area of online marketing that most of us don’t have time to keep on top of.

That’s why outsourcing it to experts is usually a better approach. Search advertising often complements SEO activity. We are a Google Adwords certified partner and can deliver this as part of an integrated search marketing programme.

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