Content has become the driving force behind all communication, whether in print or online
Some would argue that nothing has really changed – good content has always been the backbone for leveraging coverage and securing exposure for your brand.
What is different today are the outlets and channels for placing content. With more scope comes the need for tailored content to suit each opportunity. One style will not fit all.
Copywriting can stretch from a blurb for a print advert, brochure copy, a news article, full-length feature, newsletter or a more commercial-facing advertorial.
When it comes to online content, the range covers website copy and blog writing to social media messaging, email marketing content and so on…..
So many opportunities…
With so many potential opportunities out there, writing good quality, original and useful content can start to become a minefield. So why not use an agency such as Media Matters to help your business with copywriting support or to point you in the right direction with a content marketing plan.
Our team of journalists and PR professionals know exactly how to maximise ideas to produce the best content that could inevitably end up saving you time, energy and budget while getting you even more exposure.
Check out our content services and get in touch if you want to find out more.
Content marketing as part of your integrated marketing strategy gets results, here is an example of that in action:
The Media Matters’ team’s breadth of knowledge has supported our business as we continue to grow and in the last year we’ve seen a 103% increase in new users visiting our website. Over the years they have supported Preim across a wide range of channels from relationship building with key stakeholders to PR and SEO, and each time they prove themselves to be flexible to our business whilst always thinking creatively.
Andrew New, Director of Preim Ltd