Connect with your target audience
Effective email marketing is a must-have tool for reaching your target audience. It is a tactic that every business – small, medium or large – should be making the most of.
But using email marketing to help you achieve your business goals is an art: you have to balance numerous factors from creativity through to fantastic writing skills with knowledge of digital marketing.
When you adopt email marketing’s best practices it can be hugely successful, but when it is done badly you risk alienating your stakeholders.
Email marketing with Media Matters
By choosing Media Matters’ email marketing services you will benefit from the experience and knowledge of our digital marketing team, along with the copywriting skills of our PR experts – who know how to write an attention grabbing subject line and engaging email content.
- Reaching the right people
- Exceptional copywriting skills
- Using tried and tested white-listed email marketing platforms
- Creativity and an eye for design
- And the ability to analyse measurements and feedback
The combination of skills at Media Matters makes for a unique mix that brings real results to all areas of marketing – including email marketing. In fact, our email marketing efforts for one client have boosted traffic to their website via email by 60% – and the number of conversions via email went up by an incredible 120%.
Email marketing campaigns
In most cases, email marketing should be an integral part of your content strategy. We can develop your email-marketing campaign as part of a content marketing plan.
Typical email marketing projects include:
- E-commerce email sequences
- Short and medium term nurture programmes
- Regular keep in touch newsletters
- Events and offers promotional emails
An integrated marketing strategy, which includes email marketing can achieve the best results, as this example shows:
Chalkline Solutions has been growing fast since 2016, so we needed an agency that offered an integrated digital marketing service who could also grow with us. Media Matters fit that bill perfectly and have since helped us increase YOY search engine impressions by 367%, website sessions YOY by 56% and traffic from social media by 600% YOY.
David Smetana, Managing Director and Co-Founder Chalkline Solutions