Bespoke e-commerce websites can work well within the inbound marketing methodology. By using strategies such as optimising categories, product tags and search relevance and coupling with dedicated pages and informed content marketing to meet buyers at their stage of the journey, you can drive quality traffic and convert it in to sales.
E-commerce website design and build
Our e-commerce websites are built to drive conversions using compliant, mobile-optimised designs, managing hundreds to tens of thousands of products.
Using our experience in data migration, custom workflows and integrations with third-party services, we can provide e-commerce websites that implement multi-channel sales and integrate with your current systems from external providers.
Our e-commerce website process includes the following:
- Client deep dive – to define target markets, expectations, distribution channels, data sets and deadlines.
- Build and development – products are created, mark-up structured, SEO and metadata configured, custom checkouts and payment systems integrated.
- Site launch – the website becomes live and benefits form our hosting, back up and ongoing support and monitoring services (link to website design and development page).
On-going e-commerce optimisation
We can continue to work with you to grow your business by embarking on strategies such as conversion rate optimisation methods including pop-ups, targeted marketing, social media sharing buttons, improving and modernising checkout options and delivery tracking.
Using custom-built tools, we can work to leverage key points in the user experience to increase audience engagement and conversion.
Designed to meet your e-commerce objectives, these solutions are bespoke and scalable, created following a review of current workflows and legacy systems and designed to support future growth.
To discuss your e-commerce needs, talk to a member of the Media Matters team today.
Latest information and advice from our blog
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Disclaimer: We wanted to mention that this blog talks about the fact that in-person events can be an impactful strategy to combine offline marketing with a digital inbound strategy. Although
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Inbound marketing is creating and sharing relevant and useful content with your target audience at specific stages of their buyer journey. Instead of one message fits all, inbound marketing means
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Chartered Institute of Marketing
Chartered Institute of Public Relations
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